Brandwave

Sistema vs Tupperware:Which is more popular?

In September 2026, Tupperware had more branded searches than Sistema among food storage container brands worldwide. Tupperware had about 1 million branded searches, while Sistema had 368,000. Tupperware made up 49.2% of all food storage container brand searches we track, and Sistema accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about food storage container brands, neither Sistema nor Tupperware appeared in any of the five answers.

Among food storage container brands worldwide in September 2026

Who do people search for more?

Tupperware, about 3 searches for every 1 for Sistema

Tupperware 1M searchesSistema 368K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Sistema in 0 of 5Tupperware in 0 of 5

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Top food storage container brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Sistema nor Tupperware showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubbermaid1st
  2. Pyrex2nd
  3. OXO3rd
  4. Tupperware–
  5. Sistema–
  6. Décor–
  7. Joseph Joseph–
  8. Lock&Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubbermaid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Décor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lock&Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage container brands

5 answers
  • Asked ChatGPT

    “Which food storage container brand should I buy?”

    1. 1Rubbermaid
    2. 2Pyrex
    3. 3OXO
  • Asked ChatGPT

    “What are the best food storage container brands?”

    1. 1Rubbermaid
    2. 2Pyrex
    3. 3OXO
  • Asked ChatGPT

    “What's the best food storage container brand for meal prep?”

    1. 1Rubbermaid
    2. 2Pyrex
  • Searched Google, AI Overview

    “airtight containers”

    1. 1Rubbermaid
    2. 2OXO
  • Searched Google, AI Overview

    “meal prep containers”

    1. 1Rubbermaid
    2. 2Pyrex

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sistema or Tupperware more popular in search?

This chart shows how often people search Google for Sistema and Tupperware by name. Each line represents a brand's share of searches for all eight food storage container brands we track, month by month, from English-language searches worldwide.

Sistema and Tupperware among food storage container brands worldwide, by month

Share of searches by month for Tupperware, Sistema. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareSistemaDécorPyrexJoseph JosephOXOLock&LockRubbermaid
Oct 202551.9%15.6%8.5%7%5.7%5.7%2.9%2.6%
Nov 202550.6%15.3%6.8%8.3%6.8%6.8%2.8%2.5%
Dec 202552.9%10.7%8.7%8.7%7.2%5.9%3.4%2.6%
Jan 202656.8%11.4%7.6%7.6%6.2%5.1%3%2.3%
Feb 202655.5%13.7%7.5%7.5%6.1%5%2.4%2.3%
Mar 202653.3%16.1%7.2%7.2%5.9%4.8%2.8%2.6%
Apr 202648.6%17.9%8%8%6.6%5.3%2.7%2.9%
May 202649.2%18.1%8.1%8.1%5.4%5.4%2.7%3%
Jun 202650.9%15.3%8.4%8.4%5.6%5.6%3.3%2.5%
Jul 202652.6%12.9%8.7%8.7%5.8%5.8%2.9%2.6%
Aug 202649.1%14.8%8.1%9.9%6.6%5.4%3.2%3%
Sep 202649.2%18.1%8.1%8.1%5.4%5.4%3.2%2.4%

How has the Sistema and Tupperware comparison changed over the last 12 months?

3 findings

How did search popularity change for food storage container brands worldwide in September 2026?

2 changes
  1. In September 2026, Sistema gained share of searches among food storage container brands worldwide, from 14.8% to 18.1%.

  2. Estimated monthly branded searches for Tupperware worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sistema’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sistema

1 branded search term

  • sistema

Tupperware

1 branded search term

  • tupperware

How the Brand Demand Index is measured

Other head-to-heads among food storage container brands

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