Vitamix vs Zojirushi:Which is more popular?
In September 2026, Vitamix had more branded searches than Zojirushi among small kitchen appliance brands worldwide. Vitamix had about 302,000 branded searches, while Zojirushi had 110,000. Vitamix made up 5.1% of all small kitchen appliance brand searches we track, and Zojirushi accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, Vitamix and Zojirushi each appeared in two of the five answers. Vitamix was mentioned before Zojirushi in every answer that named either.
Who do people search for more?
Vitamix, about 3 searches for every 1 for Zojirushi
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Vitamix, named ahead of Zojirushi in 2 of 2 answers
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Top small kitchen appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix and Zojirushi were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitamix was listed before Zojirushi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small kitchen appliance brands
5 answers
Asked ChatGPT
“Which small kitchen appliance brand should I buy?”
Asked ChatGPT
“What are the best small kitchen appliance brands?”
Asked ChatGPT
“What's the best small kitchen appliance brand for everyday cooking?”
Searched Google, AI Overview
“best kitchen appliance brand”
Searched Google, AI Overview
“air fryer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Vitamix or Zojirushi more popular in search?
This chart shows how often people search Google for Vitamix and Zojirushi by name. Each line represents a brand's share of searches for all 12 small kitchen appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vitamix, Zojirushi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Vitamix | Breville | Cuisinart | Russell Hobbs | Philips | Zojirushi | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 12.2% | 8.6% | 8.2% | 4.7% | 2% | 3% | 2.9% | 1.3% | 1.6% | 1.5% |
| Nov 2025 | 23.4% | 31% | 12.7% | 9.6% | 7.1% | 4.4% | 2.6% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% |
| Dec 2025 | 24.1% | 32.4% | 13.1% | 7.9% | 6.3% | 3.9% | 2.6% | 3.2% | 2.5% | 0.97% | 1.8% | 1.1% |
| Jan 2026 | 25.5% | 25.3% | 14% | 10% | 6.6% | 5.1% | 2.3% | 3.4% | 2.8% | 1.3% | 2.3% | 1.4% |
| Feb 2026 | 29.8% | 23.7% | 13.4% | 9.3% | 7.6% | 4.5% | 2.2% | 2.7% | 2.6% | 1.2% | 1.8% | 1.3% |
| Mar 2026 | 28.7% | 23.6% | 12.9% | 8.9% | 8.9% | 4.7% | 2.1% | 3.1% | 2.6% | 1.2% | 1.7% | 1.5% |
| Apr 2026 | 25.9% | 25.4% | 14.2% | 8.1% | 8.2% | 5.8% | 2.3% | 2.8% | 2.4% | 1.3% | 1.9% | 1.7% |
| May 2026 | 26.9% | 23.3% | 12.1% | 9.9% | 8.2% | 6.1% | 2.4% | 3.6% | 2.5% | 1.3% | 2% | 1.8% |
| Jun 2026 | 28.1% | 21.8% | 15.4% | 8.6% | 7.4% | 5.7% | 2.5% | 3.1% | 2.6% | 1.4% | 2.1% | 1.5% |
| Jul 2026 | 24.6% | 24.8% | 13.6% | 7.9% | 7.9% | 6.1% | 2.7% | 4.1% | 2.7% | 1.8% | 2.2% | 1.6% |
| Aug 2026 | 26.9% | 21.9% | 14.8% | 8.6% | 7.1% | 6.1% | 2.4% | 3.6% | 2.5% | 2% | 2.4% | 1.7% |
| Sep 2026 | 30.6% | 21.3% | 13.8% | 9.4% | 6.6% | 5.1% | 2.8% | 2.8% | 2.3% | 2.3% | 1.8% | 1.3% |
How has the Vitamix and Zojirushi comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of Zojirushi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vitamix’s share of searches among small kitchen appliance brands worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 319K to 302K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among small kitchen appliance brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Vitamix lost share of searches among small kitchen appliance brands worldwide, from 6.1% to 5.1%.
In September 2026, Zojirushi lost share of searches among small kitchen appliance brands worldwide, from 2.4% to 1.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Vitamix’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small kitchen appliance brands
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