KitchenAid vs Vitamix:Which is more popular?
In September 2026, Vitamix had more branded searches than KitchenAid among hand blender brands worldwide. Vitamix had about 12,800 branded searches, while KitchenAid had 9,700. Vitamix made up 17.7% of all hand blender brand searches we track, and KitchenAid accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about hand blender brands, KitchenAid appeared in all four answers and Vitamix in one. KitchenAid was mentioned before Vitamix in every answer.
Who do people search for more?
Vitamix, about 32% more searches than KitchenAid
Who does AI mention more?
KitchenAid, mentioned in every answer we collected
Who does AI recommend more?
KitchenAid, named ahead of Vitamix in every answer
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KitchenAid appeared in all four answers. Vitamix was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KitchenAid was listed before Vitamix in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- KitchenAid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Vitamix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smeg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kenwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hand blender brands
4 answers
Asked ChatGPT
“Which hand blender brand should I buy?”
Asked ChatGPT
“What are the best hand blender brands?”
Asked ChatGPT
“What's the best hand blender brand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“immersion blender”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KitchenAid or Vitamix more popular in search?
This chart shows how often people search Google for KitchenAid and Vitamix by name. Each line represents a brand's share of searches for all nine hand blender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vitamix, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Braun | Cuisinart | Vitamix | KitchenAid | Smeg | Bosch | Kenwood | Breville | Dualit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 25.3% | 12.1% | 14.5% | 8.4% | 6.1% | 5.4% | 4.3% | 1.2% |
| Nov 2025 | 21.4% | 22.9% | 15.2% | 14.5% | 10.6% | 5.3% | 4.6% | 4.4% | 0.99% |
| Dec 2025 | 20.5% | 20.5% | 22.8% | 15.3% | 8.9% | 4.3% | 3.2% | 3.7% | 0.74% |
| Jan 2026 | 18.7% | 14.3% | 32.6% | 14.6% | 6.9% | 4.9% | 3.6% | 3.5% | 0.83% |
| Feb 2026 | 19.3% | 23% | 19.3% | 15.2% | 8.9% | 5.3% | 4.6% | 3.8% | 0.73% |
| Mar 2026 | 23.2% | 17.8% | 18.3% | 16.2% | 8.4% | 6.1% | 5.7% | 3.5% | 0.82% |
| Apr 2026 | 22.4% | 14.6% | 22.4% | 16.4% | 8.4% | 6% | 5.7% | 3.5% | 0.58% |
| May 2026 | 19.3% | 13.3% | 27.7% | 16.6% | 7% | 6.1% | 4.9% | 4.4% | 0.59% |
| Jun 2026 | 21.1% | 13.2% | 30.3% | 11.4% | 7.7% | 5.6% | 5.2% | 4.8% | 0.55% |
| Jul 2026 | 20.5% | 14.1% | 29.3% | 10.7% | 7.6% | 6.4% | 5.1% | 5.7% | 0.63% |
| Aug 2026 | 21% | 16.8% | 19.3% | 17.4% | 9.1% | 6.3% | 4.9% | 4.6% | 0.61% |
| Sep 2026 | 22.8% | 18.2% | 17.7% | 13.4% | 9.9% | 7% | 5.4% | 5% | 0.69% |
Vitamix and KitchenAid sell other things too, so only their searches that name this product count here, like “vitamix hand blender”.
How has the KitchenAid and Vitamix comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Vitamix took it in November 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands worldwide moved from 14.5% to 13.4%, and its estimated monthly branded searches moved from 12.3K to 9.7K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among hand blender brands worldwide moved from 12.1% to 17.7%, and its estimated monthly branded searches moved from 10.2K to 12.8K.
How did search popularity change for hand blender brands worldwide in September 2026?
3 changes
In September 2026, Cuisinart overtook Vitamix and KitchenAid to rank 2nd among hand blender brands worldwide, with 18.2% of the searches.
In September 2026, KitchenAid lost share of searches among hand blender brands worldwide, from 17.4% to 13.4%.
In September 2026, Vitamix lost share of searches among hand blender brands worldwide, from 19.3% to 17.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid hand blender
- kitchenaid stick blender
Vitamix
2 branded search terms
- vitamix hand blender
- vitamix stick blender
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