Brandwave

Lakeland vs Zojirushi:Which is more popular?

In September 2026, Lakeland had more branded searches than Zojirushi among pancake maker brands worldwide. Lakeland had about 6,600 branded searches, while Zojirushi had 390. Lakeland made up 0.79% of all pancake maker brand searches we track, and Zojirushi accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about pancake maker brands, Zojirushi appeared in two of the five answers and Lakeland in none.

Among pancake maker brands worldwide in September 2026

Who do people search for more?

Lakeland, about 17 searches for every 1 for Zojirushi

Lakeland 6.6K searchesZojirushi 390 searches

Who does AI mention more?

Zojirushi, mentioned in 2 of 5 answers, Lakeland in 0

Zojirushi in 2 of 5Lakeland in 0 of 5

Who does AI recommend more?

Zojirushi, the only one of the two named

Zojirushi first in 2Lakeland never named

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Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lakeland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Presto1st
  2. Zojirushi2nd
  3. Dash3rd
  4. Cuisinart4th
  5. Ninja5th
  6. Tefal–
  7. Breville–
  8. Russell Hobbs–
  9. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pancake maker brands

5 answers

  • Asked ChatGPT

    “Which pancake maker brand should I buy?”

    1. 1Presto
    2. 2Zojirushi

  • Asked ChatGPT

    “What are the best pancake maker brands?”

    1. 1Presto
    2. 2Zojirushi
    3. 3Dash
    4. 4Cuisinart
    5. 5Ninja

  • Asked ChatGPT

    “What's the best pancake maker brand for easy breakfasts?”

    1. 1Presto
    2. 2Dash
    3. 3Cuisinart

  • Searched Google, AI Overview

    “pancake maker”

    1. 1Dash

  • Searched Google, AI Overview

    “electric pancake maker”

    1. 1Dash

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lakeland or Zojirushi more popular in search?

This chart shows how often people search Google for Lakeland and Zojirushi by name. Each line represents a brand's share of searches for all nine pancake maker brands we track, month by month, from English-language searches worldwide.

Lakeland and Zojirushi among pancake maker brands worldwide, by month

Share of searches by month for Lakeland, Zojirushi. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleRussell HobbsCuisinartLakelandPrestoDashNinjaZojirushi
Oct 202566.1%15.3%15.3%1.1%1.1%0.75%0.15%0.11%0.05%
Nov 202567.3%18%12.1%0.89%1.1%0.32%0.13%0.05%0.05%
Dec 202562.3%20.9%14%1%1%0.37%0.22%0.04%0.07%
Jan 202668.3%15.8%12.9%1.2%1.2%0.35%0.19%0.06%0.06%
Feb 202668%16.1%13.1%0.97%1.2%0.29%0.22%0.06%0.06%
Mar 202668.1%16.1%13.1%1.2%0.79%0.29%0.39%0.04%0.06%
Apr 202665.5%18.9%12.7%1.4%0.93%0.34%0.21%0.03%0.05%
May 202667%16.5%11%1.2%0.66%0.44%0.46%2.7%0.07%
Jun 202663.8%18.8%12.6%1.4%0.75%0.41%0.17%2.1%0.05%
Jul 202661%21.1%14.1%1.5%0.84%0.45%0.22%0.69%0.07%
Aug 202665.9%18.6%12.5%1.4%0.91%0.4%0.2%0.08%0.07%
Sep 202666.9%19.7%10.8%1.2%0.79%0.29%0.16%0.06%0.05%

How has the Lakeland and Zojirushi comparison changed over the last 12 months?

3 findings
  • Lakeland was ahead of Zojirushi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lakeland’s share of searches among pancake maker brands worldwide moved from 1.1% to 0.79%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Zojirushi’s share of searches among pancake maker brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for pancake maker brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Zojirushi worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lakeland’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lakeland

1 branded search term

  • lakeland uk

Zojirushi

1 branded search term

  • zojirushi griddle

How the Brand Demand Index is measured

Other head-to-heads among pancake maker brands

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