Brandwave

How popular isZojirushi?

In September 2026, people searched for Zojirushi by name about 219,000 times worldwide, an 11.5% decrease from the previous year. These searches made up 0.05% of all global pancake maker brand searches, placing Zojirushi ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about pancake maker brands, Zojirushi appeared in two of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Zojirushi is the ninth most searched of 9 competitors and the second most recommended in AI answers.

  1. TefalShare of searches 66.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BrevilleShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Russell HobbsShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CuisinartShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ZojirushiShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zojirushi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zojirushi is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Presto1st
  2. Zojirushi2nd
  3. Dash3rd
  4. Cuisinart4th
  5. Ninja5th
  6. Tefal–
  7. Breville–
  8. Russell Hobbs–
  9. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pancake maker brands

5 answers

  • Asked ChatGPT

    “Which pancake maker brand should I buy?”

    1. 1Presto
    2. 2Zojirushi

  • Asked ChatGPT

    “What are the best pancake maker brands?”

    1. 1Presto
    2. 2Zojirushi
    3. 3Dash
    4. 4Cuisinart
    5. 5Ninja

  • Asked ChatGPT

    “What's the best pancake maker brand for easy breakfasts?”

    1. 1Presto
    2. 2Dash
    3. 3Cuisinart

  • Searched Google, AI Overview

    “pancake maker”

    1. 1Dash

  • Searched Google, AI Overview

    “electric pancake maker”

    1. 1Dash

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pancake maker brands compete with Zojirushi?

Zojirushi against pancake maker brands worldwide, by month

Share of searches by month for Tefal, Breville, Russell Hobbs, Zojirushi. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleRussell HobbsCuisinartLakelandPrestoDashNinjaZojirushi
Oct 202566.1%15.3%15.3%1.1%1.1%0.75%0.15%0.11%0.05%
Nov 202567.3%18%12.1%0.89%1.1%0.32%0.13%0.05%0.05%
Dec 202562.3%20.9%14%1%1%0.37%0.22%0.04%0.07%
Jan 202668.3%15.8%12.9%1.2%1.2%0.35%0.19%0.06%0.06%
Feb 202668%16.1%13.1%0.97%1.2%0.29%0.22%0.06%0.06%
Mar 202668.1%16.1%13.1%1.2%0.79%0.29%0.39%0.04%0.06%
Apr 202665.5%18.9%12.7%1.4%0.93%0.34%0.21%0.03%0.05%
May 202667%16.5%11%1.2%0.66%0.44%0.46%2.7%0.07%
Jun 202663.8%18.8%12.6%1.4%0.75%0.41%0.17%2.1%0.05%
Jul 202661%21.1%14.1%1.5%0.84%0.45%0.22%0.69%0.07%
Aug 202665.9%18.6%12.5%1.4%0.91%0.4%0.2%0.08%0.07%
Sep 202666.9%19.7%10.8%1.2%0.79%0.29%0.16%0.06%0.05%

  1. 1.Tefal

    66.9%

    Held 1st. 560K estimated branded searches, +17.2% vs prior month. Share +1 points.

  2. 2.Breville

    19.7%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  3. 3.Russell Hobbs

    10.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Cuisinart

    1.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Lakeland

    0.79%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Presto

    0.29%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

  7. 7.Dash

    0.16%

    Held 7th. 1.3K estimated branded searches, -10.9% vs prior month. Share 0 points.

  8. 8.Ninja

    0.06%

    Held 8th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  9. 9.Zojirushi

    0.05%

    Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Zojirushi and its closest rivals

Every comparison with Zojirushi

25 comparisons

How has branded search demand for Zojirushi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zojirushi worldwide fell from 248K to 219K.
  • Across the 12 months ending September 2026, Zojirushi’s share of searches among pancake maker brands worldwide held steady at 0.05%.

How did search popularity change for pancake maker brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among pancake maker brands worldwide, from 18.6% to 19.7%.

  2. In September 2026, Tefal gained share of searches among pancake maker brands worldwide, from 65.9% to 66.9%.

  3. In September 2026, Russell Hobbs lost share of searches among pancake maker brands worldwide, from 12.5% to 10.8%.

  4. Ninja’s share of searches among pancake maker brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.06% in September 2026.

  5. Estimated monthly branded searches for Presto worldwide fell 63.5% over 12 measured months, from 6.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are Zojirushi’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Zojirushi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zojirushi
  • zojirushi bread maker
  • zojirushi griddle
  • zojirushi rice cooker

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How the Brand Demand Index is measured

Where does Zojirushi compete?

Zojirushi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insulated drinkware brands7th of 71.7%Show ranking
Small kitchen appliance brands11th of 121.8%Show ranking
Bread maker brands4th of 68.3%Show ranking
Pancake maker brands9th of 90.05%Shown above
Rice cooker brands1st of 639.8%Show ranking
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