Baratza vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than Baratza among coffee grinder brands worldwide. OXO had about 110,000 branded searches, while Baratza had 20,200. OXO made up 44.9% of all coffee grinder brand searches we track, and Baratza accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about coffee grinder brands, Baratza appeared in all five answers and OXO in three. Baratza was mentioned before OXO in every answer.
Who do people search for more?
OXO, about 5 searches for every 1 for Baratza
Who does AI mention more?
Baratza, mentioned in every answer we collected
Who does AI recommend more?
Baratza, named ahead of OXO in every answer
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Top coffee grinder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baratza appeared in all five answers. OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Baratza was listed before OXO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fellow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
1Zpresso4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eureka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DF640 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rancilio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee grinder brands
5 answers
Asked ChatGPT
“Which coffee grinder brand should I buy?”
Asked ChatGPT
“What are the best coffee grinder brands?”
Asked ChatGPT
“What's the best coffee grinder brand for fresh coffee at home?”
Searched Google, AI Overview
“best coffee grinder”
Searched Google, AI Overview
“coffee grinders for espresso”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Baratza or OXO more popular in search?
This chart shows how often people search Google for Baratza and OXO by name. Each line represents a brand's share of searches for all seven coffee grinder brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, Baratza. The figures are in the table below the chart.
View monthly share of searches table
| Month | OXO | Fellow | 1Zpresso | DF64 | Rancilio | Baratza | Eureka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 13% | 10% | 8.2% | 8.2% | 7.1% | 3.8% |
| Nov 2025 | 46.5% | 14.8% | 11.4% | 9.3% | 7.6% | 7% | 3.4% |
| Dec 2025 | 43.9% | 14% | 13.2% | 8.8% | 7.2% | 9.1% | 3.8% |
| Jan 2026 | 44.8% | 12.3% | 11% | 9% | 9% | 10% | 4% |
| Feb 2026 | 45.2% | 12.5% | 11.1% | 9.1% | 9.1% | 8.8% | 4.1% |
| Mar 2026 | 43.2% | 13.8% | 13% | 8.7% | 8.7% | 8.4% | 4.2% |
| Apr 2026 | 44.5% | 14.2% | 11% | 9% | 9% | 8.2% | 4.1% |
| May 2026 | 43.7% | 15.8% | 10.8% | 8.8% | 8.8% | 8% | 4.1% |
| Jun 2026 | 46.4% | 14.2% | 11.4% | 7.6% | 7.6% | 8.5% | 4.2% |
| Jul 2026 | 47.1% | 14.4% | 11.6% | 7.7% | 7.7% | 7.5% | 3.9% |
| Aug 2026 | 43.6% | 16.3% | 10.7% | 8.8% | 8.8% | 8% | 3.7% |
| Sep 2026 | 44.9% | 13.8% | 11.1% | 9.1% | 9.1% | 8.2% | 3.9% |
How has the Baratza and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of Baratza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baratza’s share of searches among coffee grinder brands worldwide moved from 7.1% to 8.2%, and its estimated monthly branded searches moved from 19.2K to 20.2K.
- Across the 12 months ending September 2026, OXO’s share of searches among coffee grinder brands worldwide moved from 49.8% to 44.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for coffee grinder brands worldwide in September 2026?
1 change
In September 2026, OXO gained share of searches among coffee grinder brands worldwide, from 43.6% to 44.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baratza’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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