Brandwave

Moccamaster vs Sunbeam:Which is more popular?

In September 2026, Moccamaster had more branded searches than Sunbeam among coffee machine brands worldwide. Moccamaster had about 250,000 branded searches, while Sunbeam had 90,500. Moccamaster made up 4.8% of all coffee machine brand searches we track, and Sunbeam accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Moccamaster appeared in three of the five answers and Sunbeam in none.

Among coffee machine brands worldwide in September 2026

Who do people search for more?

Moccamaster, about 3 searches for every 1 for Sunbeam

Moccamaster 250K searchesSunbeam 90.5K searches

Who does AI mention more?

Moccamaster, mentioned in 3 of 5 answers, Sunbeam in 0

Moccamaster in 3 of 5Sunbeam in 0 of 5

Who does AI recommend more?

Moccamaster, the only one of the two named

Moccamaster first in 3Sunbeam never named

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sunbeam did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Moccamaster3rd
  4. Gaggia4th
  5. Nespresso5th
  6. Jura6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaggia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Marzocco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Moccamaster or Sunbeam more popular in search?

This chart shows how often people search Google for Moccamaster and Sunbeam by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from English-language searches worldwide.

Moccamaster and Sunbeam among coffee machine brands worldwide, by month

Share of searches by month for Moccamaster, Sunbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoDe'LonghiJuraLa MarzoccoMoccamasterBrevilleSunbeamGaggia
Oct 202563.5%15.6%5.7%4.7%4.8%2.6%2.1%1.1%
Nov 202565.2%15.9%3.9%3.2%6%3.2%1.5%0.97%
Dec 202563%15.4%4.6%4.6%5.8%3.8%1.8%0.93%
Jan 202661%15%6.7%5.5%5.6%3%2.1%1.1%
Feb 202665.7%13.2%5.9%4.8%4.9%2.6%1.8%0.97%
Mar 202665.4%13.1%5.9%4.8%4.9%2.6%2.1%1.2%
Apr 202664.7%13%5.8%5.8%4.8%2.6%2.1%1.2%
May 202664.8%13%5.8%5.8%4.8%2.6%2.1%0.96%
Jun 202665.6%13.2%5.9%5.9%4%2.6%1.8%0.97%
Jul 202660%14.7%8.1%6.6%4.5%3%2%1.1%
Aug 202664%12.9%7%5.7%4.8%2.6%2.1%0.95%
Sep 202664.7%13%5.8%5.8%4.8%3.2%1.7%0.96%

How has the Moccamaster and Sunbeam comparison changed over the last 12 months?

3 findings
  • Moccamaster was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee machine brands worldwide held steady at 4.8%, and its estimated monthly branded searches moved from 253K to 250K.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among coffee machine brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 111K to 90.5K.

How did search popularity change for coffee machine brands worldwide in September 2026?

2 changes
  1. Moccamaster’s share of searches among coffee machine brands worldwide has gained ground for 3 months in a row, from 4% to 4.8% in September 2026.

  2. Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Moccamaster’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccamaster

2 branded search terms

  • moccamaster
  • technivorm

Sunbeam

3 branded search terms

  • sunbeam
  • sunbeam coffee machine
  • sunbeam mixmaster

How the Brand Demand Index is measured

Other head-to-heads among coffee machine brands

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