Brandwave

Electrolux vs Whirlpool:Which is more popular?

In September 2026, Electrolux had more branded searches than Whirlpool among home appliance brands worldwide. Electrolux had about 1.5 million branded searches, while Whirlpool had 823,000. Electrolux made up 27.9% of all home appliance brand searches we track, and Whirlpool accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Whirlpool appeared in all five answers and Electrolux in one. Whirlpool was mentioned before Electrolux in four out of five answers.

Among home appliance brands worldwide in September 2026

Who do people search for more?

Electrolux, about 82% more searches than Whirlpool

Electrolux 1.5M searchesWhirlpool 823K searches

Who does AI mention more?

Whirlpool, mentioned in every answer we collected

Whirlpool in 5 of 5Electrolux in 1 of 5

Who does AI recommend more?

Whirlpool, named ahead of Electrolux in 4 of 5 answers

Whirlpool first in 4Electrolux first in 1

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool appeared in all five answers. Electrolux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Whirlpool was listed before Electrolux in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Appliances2nd
  3. Whirlpool3rd
  4. LG4th
  5. Electrolux5th
  6. Frigidaire6th
  7. Miele7th
  8. Samsung8th
  9. Fisher & Paykel8th
  10. Smeg–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Electrolux or Whirlpool more popular in search?

This chart shows how often people search Google for Electrolux and Whirlpool by name. Each line represents a brand's share of searches for all 13 home appliance brands we track, month by month, from English-language searches worldwide.

Electrolux and Whirlpool among home appliance brands worldwide, by month

Share of searches by month for Electrolux, Whirlpool. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWhirlpoolBekoLGHaierFrigidaireSamsungMieleGE AppliancesWestinghouseFisher & PaykelBosch
Oct 202525.3%17.7%16.9%9.3%8%7.6%5.1%2.5%1.9%2.3%2.3%0.56%0.53%
Nov 202532.7%17.8%14.6%8%5.8%6.6%4.4%2.7%2.4%2%2%0.48%0.55%
Dec 202525.6%20.5%14.1%9.4%6.7%9.4%4.2%2.6%2.8%1.9%1.9%0.46%0.54%
Jan 202624.6%20.1%16.4%9%7.7%7.4%4.9%2.5%2.2%2.2%1.8%0.54%0.52%
Feb 202623.7%19.5%16%8.7%9.2%7.1%4.8%3.4%2.2%2.1%2.1%0.53%0.61%
Mar 202626.3%17.7%14.4%7.9%10%7.9%5.3%3.1%2.4%1.9%1.9%0.58%0.55%
Apr 202627.1%15.5%18.1%8.1%7.1%9.9%4.4%2.7%2%2%2%0.49%0.48%
May 202626.9%15.3%17.9%8.1%7%9.9%5.4%2.7%2%2%2%0.49%0.48%
Jun 202627%13.2%18%9.9%7%9.9%5.4%2.7%2%2%2%0.49%0.46%
Jul 202622.8%16.5%18.7%10.3%7.3%8.4%5.6%3.3%2.1%2.1%2.1%0.51%0.57%
Aug 202627.8%16.6%15.2%8.3%8.7%6.8%5.6%3.2%2.5%2%2%0.5%0.57%
Sep 202627.9%19%15.3%8.4%7.2%6.8%5.6%2.8%2.1%2%2%0.5%0.48%

How has the Electrolux and Whirlpool comparison changed over the last 12 months?

3 findings
  • Electrolux was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among home appliance brands worldwide moved from 25.3% to 27.9%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among home appliance brands worldwide moved from 16.9% to 15.3%, and its estimated monthly branded searches moved from 1M to 823K.

How did search popularity change for home appliance brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

1 branded search term

  • electrolux

Whirlpool

1 branded search term

  • whirlpool

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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