LG vs Whirlpool:Which is more popular?
In September 2026, Whirlpool had more branded searches than LG among home appliance brands worldwide. Whirlpool had about 823,000 branded searches, while LG had 386,000. Whirlpool made up 15.3% of all home appliance brand searches we track, and LG accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about home appliance brands, both LG and Whirlpool appeared in all five answers. Whirlpool was mentioned before LG in three out of five answers.
Who do people search for more?
Whirlpool, about 2 searches for every 1 for LG
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Whirlpool, named ahead of LG in 3 of 5 answers
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Top home appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both LG and Whirlpool showed up in all five answers. Whirlpool was listed before LG in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
GE Appliances2nd- Whirlpool3rd
LG4th
Electrolux5th
Frigidaire6th
Miele7th
Samsung8th
Fisher & Paykel8th
Smeg–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home appliance brands
5 answers
Asked ChatGPT
“Which home appliance brand should I buy?”
Asked ChatGPT
“What are the best home appliance brands?”
Asked ChatGPT
“What's the best home appliance brand for a family kitchen?”
Searched Google, AI Overview
“best home appliance brands”
Searched Google, AI Overview
“fridge brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is LG or Whirlpool more popular in search?
This chart shows how often people search Google for LG and Whirlpool by name. Each line represents a brand's share of searches for all 13 home appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Whirlpool, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Whirlpool | Beko | LG | Haier | Frigidaire | Samsung | Miele | GE Appliances | Westinghouse | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 17.7% | 16.9% | 9.3% | 8% | 7.6% | 5.1% | 2.5% | 1.9% | 2.3% | 2.3% | 0.56% | 0.53% |
| Nov 2025 | 32.7% | 17.8% | 14.6% | 8% | 5.8% | 6.6% | 4.4% | 2.7% | 2.4% | 2% | 2% | 0.48% | 0.55% |
| Dec 2025 | 25.6% | 20.5% | 14.1% | 9.4% | 6.7% | 9.4% | 4.2% | 2.6% | 2.8% | 1.9% | 1.9% | 0.46% | 0.54% |
| Jan 2026 | 24.6% | 20.1% | 16.4% | 9% | 7.7% | 7.4% | 4.9% | 2.5% | 2.2% | 2.2% | 1.8% | 0.54% | 0.52% |
| Feb 2026 | 23.7% | 19.5% | 16% | 8.7% | 9.2% | 7.1% | 4.8% | 3.4% | 2.2% | 2.1% | 2.1% | 0.53% | 0.61% |
| Mar 2026 | 26.3% | 17.7% | 14.4% | 7.9% | 10% | 7.9% | 5.3% | 3.1% | 2.4% | 1.9% | 1.9% | 0.58% | 0.55% |
| Apr 2026 | 27.1% | 15.5% | 18.1% | 8.1% | 7.1% | 9.9% | 4.4% | 2.7% | 2% | 2% | 2% | 0.49% | 0.48% |
| May 2026 | 26.9% | 15.3% | 17.9% | 8.1% | 7% | 9.9% | 5.4% | 2.7% | 2% | 2% | 2% | 0.49% | 0.48% |
| Jun 2026 | 27% | 13.2% | 18% | 9.9% | 7% | 9.9% | 5.4% | 2.7% | 2% | 2% | 2% | 0.49% | 0.46% |
| Jul 2026 | 22.8% | 16.5% | 18.7% | 10.3% | 7.3% | 8.4% | 5.6% | 3.3% | 2.1% | 2.1% | 2.1% | 0.51% | 0.57% |
| Aug 2026 | 27.8% | 16.6% | 15.2% | 8.3% | 8.7% | 6.8% | 5.6% | 3.2% | 2.5% | 2% | 2% | 0.5% | 0.57% |
| Sep 2026 | 27.9% | 19% | 15.3% | 8.4% | 7.2% | 6.8% | 5.6% | 2.8% | 2.1% | 2% | 2% | 0.5% | 0.48% |
How has the LG and Whirlpool comparison changed over the last 12 months?
3 findings
- Whirlpool was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s share of searches among home appliance brands worldwide moved from 8% to 7.2%, and its estimated monthly branded searches moved from 472K to 386K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among home appliance brands worldwide moved from 16.9% to 15.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for home appliance brands worldwide in September 2026?
2 changes
In September 2026, LG lost share of searches among home appliance brands worldwide, from 8.7% to 7.2%.
Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LG’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home appliance brands
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