How popular isWhirlpool in search?
In September 2026, there were an estimated 1.1M branded searches for Whirlpool worldwide which is down 17.7% over the last 12 months. Whirlpool holds 0.02% estimated Share of Search among freestanding gas range brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid84%
Samsung14.3%
LG1.7%Whirlpool0.02%
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Which freestanding gas range brands compete with Whirlpool?
Share of Search by month for KitchenAid, Samsung, Whirlpool. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Samsung | LG | Whirlpool |
|---|---|---|---|---|
| Oct 2025 | 88.2% | 10.3% | 1.5% | 0.06% |
| Nov 2025 | 90.4% | 8.4% | 1.2% | 0.01% |
| Dec 2025 | 91.9% | 7% | 1% | <0.01% |
| Jan 2026 | 88.3% | 10.1% | 1.5% | 0.01% |
| Feb 2026 | 84.4% | 13.8% | 1.7% | 0.01% |
| Mar 2026 | 84.4% | 13.8% | 1.7% | 0.01% |
| Apr 2026 | 86% | 12.2% | 1.8% | 0.01% |
| May 2026 | 83.6% | 14.2% | 2.1% | 0.01% |
| Jun 2026 | 83.5% | 14.4% | 2.1% | 0.02% |
| Jul 2026 | 81.5% | 16.4% | 2.1% | 0.02% |
| Aug 2026 | 81.6% | 16.2% | 2.1% | 0.08% |
| Sep 2026 | 84% | 14.3% | 1.7% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84% | 884K | 0% | +2.3 points | |
| 2, held 2nd | 14.3% | 151K | -14.2% | -1.9 points | |
| 3, held 3rd | 1.7% | 18.1K | -18.5% | -0.3 points | |
| 4, held 4th | 0.02% | 210 | -76.1% | -0.1 points |
84%
Held 1st. 884K estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Samsung14.3%
Held 2nd. 151K estimated branded searches, -14.2% vs prior month. Share -1.9 points.
3.
LG1.7%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.02%
Held 4th. 210 estimated branded searches, -76.1% vs prior month. Share -0.1 points.
Compare search popularity between Whirlpool and its closest rivals
Every comparison with Whirlpool
16 comparisons
- Beko vs Whirlpool
- Bosch vs Whirlpool
- Electrolux vs Whirlpool
- Fisher & Paykel vs Whirlpool
- Haier vs Whirlpool
- LG vs Whirlpool
- Midea vs Whirlpool
- Miele vs Whirlpool
- Samsung vs Whirlpool
- Smeg vs Whirlpool
- Westinghouse vs Whirlpool
- GE Profile vs Whirlpool
- KitchenAid vs Whirlpool
- Hisense vs Whirlpool
- Rheem vs Whirlpool
- Rinnai vs Whirlpool
How has branded search demand for Whirlpool changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.3M to 1.1M.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among freestanding gas range brands worldwide held steady, from 0.06% to 0.02%.
How did search popularity change for freestanding gas range brands worldwide in September 2026?
4 changes
In September 2026, KitchenAid gained estimated Share of Search among freestanding gas range brands worldwide, from 81.6% to 84%.
In September 2026, Samsung lost estimated Share of Search among freestanding gas range brands worldwide, from 16.2% to 14.3%.
Estimated monthly branded searches for Whirlpool worldwide fell 76.1% over 12 measured months, from 880 to 210 in September 2026.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does Whirlpool compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 12th of 12 | 0.17% | Show ranking |
| Double wall oven brands | 7th of 8 | 0.26% | Show ranking |
| Laundry appliance brands | 1st of 5 | 42.6% | Show ranking |
| Front load washer brands | 5th of 5 | 0.38% | Show ranking |
| Range hoods | 5th of 6 | 0.45% | Show ranking |
| Counter depth refrigerator brands | 5th of 6 | 0.56% | Show ranking |
| Induction stove brands | 4th of 5 | 0.57% | Show ranking |
| Deep freezer brands | 4th of 4 | 0.08% | Show ranking |
| Freestanding gas range brands | 4th of 4 | 0.02% | Shown above |
| Refrigerator double door brands | 4th of 5 | 0.88% | Show ranking |
| Gas stove brands | 3rd of 4 | 1.5% | Show ranking |
| Gas dryer brands | 3rd of 3 | 1.5% | Show ranking |
| Gas water heater brands | 3rd of 3 | 0.26% | Show ranking |
How is Whirlpool measured?
Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- washing machine whirlpool
- whirlpool
- whirlpool deep freezer
- whirlpool freestanding gas range
- whirlpool gas water heater
- whirlpool washer
- whirlpool washing machine
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