Brandwave

How popular isWhirlpool?

In September 2026, people searched for Whirlpool by name about 1.5 million times worldwide, a 15.9% decrease from the previous year. These searches made up 5.9% of all global induction range brand searches, placing Whirlpool fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about induction range brands, Whirlpool did not appear in any of the answers.

Search and AI answers in September 2026

Whirlpool is the fifth most searched of 9 competitors and not listed in any AI answer.

  1. BoschShare of searches 39.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. MieleShare of searches 16.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. LGShare of searches 12.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SamsungShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. WhirlpoolShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Profile1st
  2. LG2nd
  3. Frigidaire3rd
  4. Bosch4th
  5. Samsung5th
  6. Miele6th
  7. Whirlpool–
  8. KitchenAid–
  9. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction range brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which induction range brands compete with Whirlpool?

Whirlpool against induction range brands worldwide, by month

Share of searches by month for Bosch, Miele, LG, Samsung, Whirlpool, Frigidaire, GE Profile, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleLGSamsungWhirlpoolFrigidaireGE ProfileKitchenAidFisher & Paykel
Oct 202534.5%18.1%15.6%11.9%5%2.3%6.5%4.3%1.9%
Nov 202530.8%15.3%19.7%12.3%5.6%3%6.7%4.5%2%
Dec 202531.7%18.6%20.7%10.4%4.4%2.4%6.9%3.1%1.7%
Jan 202631.9%15.9%20.8%10.5%5.4%3.1%7%3.7%1.7%
Feb 202634%14.7%20.2%8.4%4.2%3.7%10.4%3.1%1.3%
Mar 202669.3%3.1%16.9%5%2%0.65%2.2%0.54%0.29%
Apr 202646.5%11.8%16.4%7%6.6%3.1%5.7%2.1%0.86%
May 202652.2%11.3%10.1%9.4%3.8%4.2%5.1%2.8%1.2%
Jun 202639.9%17.3%10.8%9.9%5.1%5.3%6.6%3.5%1.6%
Jul 202646.3%14.3%10.6%7.9%5%5.3%6.5%2.8%1.3%
Aug 202639%14.7%10.5%9.7%5%9.7%6.5%3.5%1.5%
Sep 202639.3%16.9%12.6%9.4%5.9%5.1%5.1%4.2%1.5%

  1. 1.Bosch

    39.3%

    Held 1st. 22.5K estimated branded searches, -15.4% vs prior month. Share +0.3 points.

  2. 2.Miele

    16.9%

    Held 2nd. 9.7K estimated branded searches, -3% vs prior month. Share +2.3 points.

  3. 3.LG

    12.6%

    Held 3rd. 7.2K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Samsung

    9.4%

    Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Whirlpool

    5.9%

    Moved from 7th to 5th. 3.4K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Frigidaire

    5.1%

    Moved from 4th to 6th. 2.9K estimated branded searches, -56.1% vs prior month. Share -4.6 points.

  7. 7.GE Profile

    5.1%

    Moved from 6th to 7th. 2.9K estimated branded searches, -34.1% vs prior month. Share -1.4 points.

  8. 8.KitchenAid

    4.2%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  9. 9.Fisher & Paykel

    1.5%

    Held 9th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.

Whirlpool, Frigidaire and 2 other brands sell other things too, so only their searches that name this product count here, like “whirlpool induction range”.

Compare popularity between Whirlpool and its closest rivals

Every comparison with Whirlpool

27 comparisons

How has branded search demand for Whirlpool changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among induction range brands worldwide increased from 5% to 5.9%.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among induction range brands worldwide peaked at 6.6% in April 2026 and was lowest at 2% in March 2026.
  • Across the 12 months ending September 2026, Whirlpool rose from 6th to 5th among induction range brands worldwide.

How did search popularity change for induction range brands worldwide in September 2026?

6 changes

  1. In September 2026, Whirlpool overtook Frigidaire and GE Profile to rank 5th among induction range brands worldwide, with 5.9% of the searches.

  2. In September 2026, Miele gained share of searches among induction range brands worldwide, from 14.7% to 16.9%.

  3. In September 2026, LG gained share of searches among induction range brands worldwide, from 10.5% to 12.6%.

  4. In September 2026, KitchenAid gained share of searches among induction range brands worldwide, from 3.5% to 4.2%.

  5. In September 2026, Frigidaire lost share of searches among induction range brands worldwide, from 9.7% to 5.1%.

  6. In September 2026, GE Profile lost share of searches among induction range brands worldwide, from 6.5% to 5.1%.

How are Whirlpool’s branded searches counted?

32 search terms

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • washing machine whirlpool
  • whirlpool
  • whirlpool appliances
  • whirlpool counter depth refrigerator
  • whirlpool deep freezer
  • whirlpool double door fridge
  • whirlpool double wall oven
  • whirlpool dryer
  • whirlpool freestanding gas range
  • whirlpool fridge
  • whirlpool front load washer
  • whirlpool gas dryer
  • whirlpool gas range
  • whirlpool gas stove
  • whirlpool gas water heater
  • whirlpool hot water
  • whirlpool induction range
  • whirlpool induction stove
  • whirlpool oven
  • whirlpool range
  • whirlpool range hood
  • whirlpool range hoods
  • whirlpool refrigerator
  • whirlpool refrigerator double door
  • whirlpool stove
  • whirlpool tankless water heater
  • whirlpool wall oven
  • whirlpool washer
  • whirlpool washer and dryer
  • whirlpool washer dryer
  • whirlpool washing machine
  • whirlpool water heater

Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Whirlpool compete?

Whirlpool is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands10th of 130.47%Show ranking
Laundry appliance brands4th of 914.3%Show ranking
Fridge brands3rd of 1416.2%Show ranking
Washing machine brands3rd of 1414.7%Show ranking
Refrigerator double door brands3rd of 59.8%Show ranking
Oven brands1st of 1114%Show ranking
Front load washer brands3rd of 610.7%Show ranking
Gas water heater brands4th of 41.8%Show ranking
Induction range brands5th of 95.9%Shown above
Freestanding gas range brands2nd of 524.9%Show ranking
Range hoods6th of 96.7%Show ranking
Gas stove brands2nd of 528.4%Show ranking
Counter depth refrigerator brands4th of 714.7%Show ranking
Gas dryer brands2nd of 425.9%Show ranking
Double wall oven brands3rd of 912%Show ranking
Deep freezer brands4th of 56.9%Show ranking
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