Brandwave

Miele vs Whirlpool:Which is more popular?

In September 2026, Miele had more branded searches than Whirlpool among induction range brands worldwide. Miele had about 9,700 branded searches, while Whirlpool had 3,400. Miele made up 16.9% of all induction range brand searches we track, and Whirlpool accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about induction range brands, Miele appeared in one of the five answers and Whirlpool in none.

Among induction range brands worldwide in September 2026

Who do people search for more?

Miele, about 3 searches for every 1 for Whirlpool

Miele 9.7K searchesWhirlpool 3.4K searches

Who does AI mention more?

Miele, mentioned in 1 of 5 answers, Whirlpool in 0

Miele in 1 of 5Whirlpool in 0 of 5

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Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Profile1st
  2. LG2nd
  3. Frigidaire3rd
  4. Bosch4th
  5. Samsung5th
  6. Miele6th
  7. Whirlpool–
  8. KitchenAid–
  9. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction range brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Miele or Whirlpool more popular in search?

This chart shows how often people search Google for Miele and Whirlpool by name. Each line represents a brand's share of searches for all nine induction range brands we track, month by month, from English-language searches worldwide.

Miele and Whirlpool among induction range brands worldwide, by month

Share of searches by month for Miele, Whirlpool. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleLGSamsungWhirlpoolFrigidaireGE ProfileKitchenAidFisher & Paykel
Oct 202534.5%18.1%15.6%11.9%5%2.3%6.5%4.3%1.9%
Nov 202530.8%15.3%19.7%12.3%5.6%3%6.7%4.5%2%
Dec 202531.7%18.6%20.7%10.4%4.4%2.4%6.9%3.1%1.7%
Jan 202631.9%15.9%20.8%10.5%5.4%3.1%7%3.7%1.7%
Feb 202634%14.7%20.2%8.4%4.2%3.7%10.4%3.1%1.3%
Mar 202669.3%3.1%16.9%5%2%0.65%2.2%0.54%0.29%
Apr 202646.5%11.8%16.4%7%6.6%3.1%5.7%2.1%0.86%
May 202652.2%11.3%10.1%9.4%3.8%4.2%5.1%2.8%1.2%
Jun 202639.9%17.3%10.8%9.9%5.1%5.3%6.6%3.5%1.6%
Jul 202646.3%14.3%10.6%7.9%5%5.3%6.5%2.8%1.3%
Aug 202639%14.7%10.5%9.7%5%9.7%6.5%3.5%1.5%
Sep 202639.3%16.9%12.6%9.4%5.9%5.1%5.1%4.2%1.5%

Whirlpool sells other things too, so only its searches that name this product count here, like “whirlpool induction range”.

How has the Miele and Whirlpool comparison changed over the last 12 months?

3 findings
  • Miele was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction range brands worldwide moved from 18.1% to 16.9%, and its estimated monthly branded searches moved from 12.3K to 9.7K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among induction range brands worldwide moved from 5% to 5.9%, and its estimated monthly branded searches held steady at 3.4K.

How did search popularity change for induction range brands worldwide in September 2026?

2 changes
  1. In September 2026, Whirlpool overtook Frigidaire and GE Profile to rank 5th among induction range brands worldwide, with 5.9% of the searches.

  2. In September 2026, Miele gained share of searches among induction range brands worldwide, from 14.7% to 16.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

3 branded search terms

  • miele induction
  • miele induction range
  • miele induction stove

Whirlpool

2 branded search terms

  • whirlpool induction range
  • whirlpool induction stove

How the Brand Demand Index is measured

Other head-to-heads among induction range brands

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