Brandwave

Bosch vs Samsung:Which is more popular?

In September 2026, Bosch had more branded searches than Samsung among induction range brands worldwide. Bosch had about 22,500 branded searches, while Samsung had 5,400. Bosch made up 39.3% of all induction range brand searches we track, and Samsung accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about induction range brands, Bosch appeared in four of the five answers and Samsung in two. Bosch was mentioned before Samsung in three out of five answers.

Among induction range brands worldwide in September 2026

Who do people search for more?

Bosch, about 4 searches for every 1 for Samsung

Bosch 22.5K searchesSamsung 5.4K searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, Samsung in 2

Bosch in 4 of 5Samsung in 2 of 5

Who does AI recommend more?

Bosch, named ahead of Samsung in 3 of 5 answers

Bosch first in 3Samsung first in 2

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Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bosch was listed before Samsung in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Profile1st
  2. LG2nd
  3. Frigidaire3rd
  4. Bosch4th
  5. Samsung5th
  6. Miele6th
  7. Whirlpool–
  8. KitchenAid–
  9. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction range brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Samsung more popular in search?

This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all nine induction range brands we track, month by month, from English-language searches worldwide.

Bosch and Samsung among induction range brands worldwide, by month

Share of searches by month for Bosch, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleLGSamsungWhirlpoolFrigidaireGE ProfileKitchenAidFisher & Paykel
Oct 202534.5%18.1%15.6%11.9%5%2.3%6.5%4.3%1.9%
Nov 202530.8%15.3%19.7%12.3%5.6%3%6.7%4.5%2%
Dec 202531.7%18.6%20.7%10.4%4.4%2.4%6.9%3.1%1.7%
Jan 202631.9%15.9%20.8%10.5%5.4%3.1%7%3.7%1.7%
Feb 202634%14.7%20.2%8.4%4.2%3.7%10.4%3.1%1.3%
Mar 202669.3%3.1%16.9%5%2%0.65%2.2%0.54%0.29%
Apr 202646.5%11.8%16.4%7%6.6%3.1%5.7%2.1%0.86%
May 202652.2%11.3%10.1%9.4%3.8%4.2%5.1%2.8%1.2%
Jun 202639.9%17.3%10.8%9.9%5.1%5.3%6.6%3.5%1.6%
Jul 202646.3%14.3%10.6%7.9%5%5.3%6.5%2.8%1.3%
Aug 202639%14.7%10.5%9.7%5%9.7%6.5%3.5%1.5%
Sep 202639.3%16.9%12.6%9.4%5.9%5.1%5.1%4.2%1.5%

How has the Bosch and Samsung comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among induction range brands worldwide moved from 34.5% to 39.3%, and its estimated monthly branded searches moved from 23.5K to 22.5K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among induction range brands worldwide moved from 11.9% to 9.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for induction range brands worldwide in September 2026?

1 change
  1. In September 2026, Samsung rose from 5th to 4th among induction range brands worldwide.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

4 branded search terms

  • bosch induction cooktop
  • bosch induction oven
  • bosch induction range
  • bosch induction stove

Samsung

2 branded search terms

  • samsung induction oven
  • samsung induction range

How the Brand Demand Index is measured

Other head-to-heads among induction range brands

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