Brandwave

BaByliss vs Dyson:Which is searched more?

In September 2026, Dyson had more branded searches than BaByliss among curling wand brands worldwide. Dyson was estimated to have 8.1M branded searches compared to BaByliss’ 616K, and held an 89.6% Share of Search versus BaByliss’ 6.8%. These are worldwide searches for English-language branded terms.

Share of Search among curling wand brands worldwide in September 2026Which is more popular in search, BaByliss or Dyson?
BaByliss6.8%616K searches
vs
Dyson89.6%8.1M searches

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Which is more popular in search, BaByliss or Dyson?

Compare the curling wand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaByliss and Dyson among curling wand brands worldwide, by month

Share of Search by month for Dyson, BaByliss. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissCloud NineT3RemingtonGHD
Oct 202590.4%6.5%1.8%0.75%0.49%0.05%
Nov 202591.5%6.1%1.4%0.71%0.37%0.03%
Dec 202590%6.7%1.5%1.3%0.48%0.03%
Jan 202691%6%1.6%0.84%0.46%0.04%
Feb 202689.8%6.2%2%1.4%0.48%0.05%
Mar 202688.3%7.5%2.5%1.2%0.54%0.05%
Apr 202688.3%7.9%2.2%1.1%0.55%0.06%
May 202688.2%7.9%2.2%1.2%0.51%0.06%
Jun 202688.6%7.9%2.2%0.86%0.46%0.06%
Jul 202687.4%8.8%2.4%0.86%0.55%0.05%
Aug 202688.8%7.3%2.4%0.84%0.55%0.05%
Sep 202689.6%6.8%2.2%0.9%0.49%0.05%

How has the BaByliss and Dyson comparison changed over the last 12 months?

  • Dyson was ahead of BaByliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among curling wand brands worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among curling wand brands worldwide moved from 90.4% to 89.6%, and its estimated monthly branded searches moved from 8.5M to 8.1M.

How did search popularity change for curling wand brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among curling wand brands worldwide, from 88.8% to 89.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among curling wand brands worldwide, from 7.3% to 6.8%.

Other head-to-heads among curling wand brands

How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Dyson

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

How the Brand Demand Index is measured

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