Brandwave

BaByliss vs Cloud Nine:Which is searched more?

In September 2026, BaByliss had more branded searches than Cloud Nine among curling wand brands worldwide. BaByliss was estimated to have 616K branded searches compared to Cloud Nine’s 201K, and held a 10.5% Share of Search versus Cloud Nine’s 3.4%. These are worldwide searches for English-language branded terms.

Share of Search among curling wand brands worldwide in September 2026Which is more popular in search, BaByliss or Cloud Nine?
BaByliss10.5%616K searches
vs
Cloud Nine3.4%201K searches

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Which is more popular in search, BaByliss or Cloud Nine?

Compare the curling wand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaByliss and Cloud Nine among curling wand brands worldwide, by month

Share of Search by month for BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissCloud NineT3RemingtonGHD
Oct 202586.1%10.5%2.8%0.25%0.21%0.08%
Nov 202586.7%10.5%2.3%0.26%0.17%0.05%
Dec 202584%12.5%2.8%0.45%0.25%0.05%
Jan 202686%10.6%2.8%0.31%0.21%0.08%
Feb 202685.4%10.5%3.4%0.31%0.21%0.09%
Mar 202682.9%12.4%4.1%0.3%0.25%0.09%
Apr 202683.7%12.4%3.4%0.3%0.2%0.09%
May 202683.7%12.4%3.4%0.3%0.2%0.09%
Jun 202683.8%12.3%3.4%0.25%0.17%0.09%
Jul 202680.8%14.6%4%0.36%0.24%0.09%
Aug 202682.9%12.4%4.1%0.3%0.25%0.09%
Sep 202685.5%10.5%3.4%0.25%0.21%0.08%

How has the BaByliss and Cloud Nine comparison changed over the last 12 months?

  • BaByliss was ahead of Cloud Nine in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among curling wand brands worldwide held steady at 10.5%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, Cloud Nine’s estimated Share of Search among curling wand brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for curling wand brands worldwide in September 2026?

  1. In September 2026, BaByliss lost estimated Share of Search among curling wand brands worldwide, from 12.4% to 10.5%.

  2. In September 2026, Cloud Nine lost estimated Share of Search among curling wand brands worldwide, from 4.1% to 3.4%.

Other head-to-heads among curling wand brands

How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and Cloud Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Cloud Nine

1 branded search term

  • cloud nine

How the Brand Demand Index is measured

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