Brandwave

Cloud Nine vs Hot Tools:Which is more popular?

In September 2026, Cloud Nine had more branded searches than Hot Tools among curling iron brands worldwide. Cloud Nine had about 201,000 branded searches, while Hot Tools had 14,800. Cloud Nine made up 3.2% of all curling iron brand searches we track, and Hot Tools accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about curling iron brands, Hot Tools appeared in four of the five answers and Cloud Nine in none.

Among curling iron brands worldwide in September 2026

Who do people search for more?

Cloud Nine, about 14 searches for every 1 for Hot Tools

Cloud Nine 201K searchesHot Tools 14.8K searches

Who does AI mention more?

Hot Tools, mentioned in 4 of 5 answers, Cloud Nine in 0

Hot Tools in 4 of 5Cloud Nine in 0 of 5

Who does AI recommend more?

Hot Tools, the only one of the two named

Hot Tools first in 3Cloud Nine never named

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Top curling iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cloud Nine did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Hot Tools2nd
  3. Dyson3rd
  4. ghd3rd
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling iron brands

5 answers

  • Asked ChatGPT

    “Which curling iron brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3ghd

  • Asked ChatGPT

    “What are the best curling iron brands?”

    1. 1T3
    2. 2Hot Tools
    3. 3Dyson

  • Asked ChatGPT

    “What's the best curling iron brand for everyday styling?”

    1. 1T3
    2. 2Hot Tools

  • Searched Google, AI Overview

    “best curling iron”

    1. 1Hot Tools
    2. 2T3
    3. 3Dyson

  • Searched Google, AI Overview

    “hair styling tool”

    1. 1Dyson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Cloud Nine or Hot Tools more popular in search?

This chart shows how often people search Google for Cloud Nine and Hot Tools by name. Each line represents a brand's share of searches for all seven curling iron brands we track, month by month, from English-language searches worldwide.

Cloud Nine and Hot Tools among curling iron brands worldwide, by month

Share of searches by month for Cloud Nine, Hot Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineHot ToolsT3Remington
Oct 202578.5%9.6%8.6%2.6%0.28%0.23%0.19%
Nov 202577.5%9.4%10.4%2.1%0.28%0.23%0.15%
Dec 202576.6%11.4%8.4%2.5%0.34%0.41%0.23%
Jan 202679.6%9.8%7.2%2.6%0.29%0.29%0.19%
Feb 202677.9%9.6%8.6%3.1%0.28%0.28%0.19%
Mar 202675.8%11.3%8.3%3.7%0.27%0.27%0.22%
Apr 202677.7%11.5%7%3.1%0.28%0.28%0.19%
May 202677.7%11.5%7%3.1%0.28%0.28%0.19%
Jun 202677.8%11.4%7%3.1%0.23%0.23%0.15%
Jul 202672.7%13.1%9.8%3.6%0.32%0.32%0.21%
Aug 202677%11.5%6.9%3.8%0.28%0.28%0.23%
Sep 202679.3%9.8%7.1%3.2%0.23%0.23%0.19%

How has the Cloud Nine and Hot Tools comparison changed over the last 12 months?

3 findings
  • Cloud Nine was ahead of Hot Tools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cloud Nine’s share of searches among curling iron brands worldwide moved from 2.6% to 3.2%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for curling iron brands worldwide in September 2026?

2 changes

  1. In September 2026, Cloud Nine lost share of searches among curling iron brands worldwide, from 3.8% to 3.2%.

  2. Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cloud Nine’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloud Nine

1 branded search term

  • cloud nine

Hot Tools

1 branded search term

  • hot tools

How the Brand Demand Index is measured

Other head-to-heads among curling iron brands

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