Dyson vs ghd:Which is more popular by branded search?
In August 2026, Dyson had more branded searches than ghd among curling iron brands worldwide. Dyson was estimated to have 7.4M branded searches compared to ghd’s 582K, and held an 84.6% Share of Search versus ghd’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or ghd?
Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, ghd. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | BaByliss | Cloud Nine | Remington |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 8.1% | 5.5% | 1.6% | 0.13% |
| Nov 2025 | 84.5% | 9% | 5.1% | 1.2% | 0.08% |
| Dec 2025 | 85.4% | 7.4% | 5.7% | 1.4% | 0.11% |
| Jan 2026 | 87.1% | 6.1% | 5.1% | 1.5% | 0.12% |
| Feb 2026 | 85.2% | 7.4% | 5.3% | 1.9% | 0.12% |
| Mar 2026 | 83.6% | 7.5% | 6.4% | 2.3% | 0.13% |
| Apr 2026 | 84.1% | 6.9% | 6.9% | 2.1% | 0.13% |
| May 2026 | 84.1% | 6.9% | 6.8% | 2.1% | 0.13% |
| Jun 2026 | 84.2% | 6.8% | 6.9% | 2.1% | 0.13% |
| Jul 2026 | 81.5% | 8.7% | 7.5% | 2.2% | 0.15% |
| Aug 2026 | 84.6% | 6.7% | 6.3% | 2.3% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the Dyson and ghd comparison changed over the last 12 months?
3 findings
- Dyson was ahead of ghd in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among curling iron brands worldwide held steady at 84.6%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 811K to 582K.
How did search popularity change for curling iron brands worldwide in August 2026?
2 changes
In August 2026, Dyson gained estimated Share of Search among curling iron brands worldwide, from 81.5% to 84.6%.
In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
12 branded search terms
- dyson
- dyson airwrap
- dyson com
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
ghd
7 branded search terms
- ghd
- ghd hair
- ghd hair dryer
- ghd hair straightener
- ghd hair styling
- ghd straighteners
- ghdhair com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.