Brandwave

BaByliss vs Cloud Nine:Which is more popular?

In September 2026, BaByliss had more branded searches than Cloud Nine among curling iron brands worldwide. BaByliss had about 616,000 branded searches, while Cloud Nine had 201,000. BaByliss made up 9.8% of all curling iron brand searches we track, and Cloud Nine accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about curling iron brands, neither BaByliss nor Cloud Nine appeared in any of the five answers.

Among curling iron brands worldwide in September 2026

Who do people search for more?

BaByliss, about 3 searches for every 1 for Cloud Nine

BaByliss 616K searchesCloud Nine 201K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BaByliss in 0 of 5Cloud Nine in 0 of 5

Follow BaByliss vs Cloud Nine and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top curling iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BaByliss nor Cloud Nine showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Hot Tools2nd
  3. Dyson3rd
  4. ghd3rd
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling iron brands

5 answers

  • Asked ChatGPT

    “Which curling iron brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3ghd

  • Asked ChatGPT

    “What are the best curling iron brands?”

    1. 1T3
    2. 2Hot Tools
    3. 3Dyson

  • Asked ChatGPT

    “What's the best curling iron brand for everyday styling?”

    1. 1T3
    2. 2Hot Tools

  • Searched Google, AI Overview

    “best curling iron”

    1. 1Hot Tools
    2. 2T3
    3. 3Dyson

  • Searched Google, AI Overview

    “hair styling tool”

    1. 1Dyson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or Cloud Nine more popular in search?

This chart shows how often people search Google for BaByliss and Cloud Nine by name. Each line represents a brand's share of searches for all seven curling iron brands we track, month by month, from English-language searches worldwide.

BaByliss and Cloud Nine among curling iron brands worldwide, by month

Share of searches by month for BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineHot ToolsT3Remington
Oct 202578.5%9.6%8.6%2.6%0.28%0.23%0.23%
Nov 202577.5%9.4%10.4%2.1%0.28%0.23%0.18%
Dec 202576.6%11.4%8.4%2.5%0.34%0.41%0.26%
Jan 202679.6%9.8%7.2%2.6%0.29%0.29%0.23%
Feb 202677.9%9.6%8.6%3.1%0.28%0.28%0.22%
Mar 202675.8%11.3%8.3%3.7%0.27%0.27%0.27%
Apr 202677.6%11.5%7%3.1%0.28%0.28%0.23%
May 202677.6%11.5%7%3.1%0.28%0.28%0.23%
Jun 202677.8%11.4%7%3.1%0.23%0.23%0.2%
Jul 202672.7%13.1%9.8%3.6%0.32%0.32%0.27%
Aug 202677%11.5%6.9%3.8%0.28%0.28%0.27%
Sep 202679.2%9.8%7.1%3.2%0.23%0.23%0.23%

How has the BaByliss and Cloud Nine comparison changed over the last 12 months?

3 findings
  • BaByliss was ahead of Cloud Nine in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among curling iron brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, Cloud Nine’s share of searches among curling iron brands worldwide moved from 2.6% to 3.2%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for curling iron brands worldwide in September 2026?

2 changes

  1. In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%.

  2. In September 2026, Cloud Nine lost share of searches among curling iron brands worldwide, from 3.8% to 3.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BaByliss’ and Cloud Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Cloud Nine

1 branded search term

  • cloud nine

How the Brand Demand Index is measured

Other head-to-heads among curling iron brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free