Brandwave

BaByliss vs ghd:Which is more popular?

In September 2026, BaByliss had more branded searches than ghd among curling iron brands worldwide. BaByliss had about 616,000 branded searches, while ghd had 450,000. BaByliss made up 9.8% of all curling iron brand searches we track, and ghd accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about curling iron brands, ghd appeared in one of the five answers and BaByliss in none.

Among curling iron brands worldwide in September 2026

Who do people search for more?

BaByliss, about 37% more searches than ghd

BaByliss 616K searchesghd 450K searches

Who does AI mention more?

ghd, mentioned in 1 of 5 answers, BaByliss in 0

ghd in 1 of 5BaByliss in 0 of 5

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Top curling iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Hot Tools2nd
  3. Dyson3rd
  4. ghd3rd
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling iron brands

5 answers

  • Asked ChatGPT

    “Which curling iron brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3ghd

  • Asked ChatGPT

    “What are the best curling iron brands?”

    1. 1T3
    2. 2Hot Tools
    3. 3Dyson

  • Asked ChatGPT

    “What's the best curling iron brand for everyday styling?”

    1. 1T3
    2. 2Hot Tools

  • Searched Google, AI Overview

    “best curling iron”

    1. 1Hot Tools
    2. 2T3
    3. 3Dyson

  • Searched Google, AI Overview

    “hair styling tool”

    1. 1Dyson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or ghd more popular in search?

This chart shows how often people search Google for BaByliss and ghd by name. Each line represents a brand's share of searches for all seven curling iron brands we track, month by month, from English-language searches worldwide.

BaByliss and ghd among curling iron brands worldwide, by month

Share of searches by month for BaByliss, ghd. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineHot ToolsT3Remington
Oct 202578.5%9.6%8.6%2.6%0.28%0.23%0.23%
Nov 202577.5%9.4%10.4%2.1%0.28%0.23%0.18%
Dec 202576.6%11.4%8.4%2.5%0.34%0.41%0.26%
Jan 202679.6%9.8%7.2%2.6%0.29%0.29%0.23%
Feb 202677.9%9.6%8.6%3.1%0.28%0.28%0.22%
Mar 202675.8%11.3%8.3%3.7%0.27%0.27%0.27%
Apr 202677.6%11.5%7%3.1%0.28%0.28%0.23%
May 202677.6%11.5%7%3.1%0.28%0.28%0.23%
Jun 202677.8%11.4%7%3.1%0.23%0.23%0.2%
Jul 202672.7%13.1%9.8%3.6%0.32%0.32%0.27%
Aug 202677%11.5%6.9%3.8%0.28%0.28%0.27%
Sep 202679.2%9.8%7.1%3.2%0.23%0.23%0.23%

How has the BaByliss and ghd comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: ghd took it in November 2025, BaByliss took it in December 2025.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among curling iron brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, ghd’s share of searches among curling iron brands worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for curling iron brands worldwide in September 2026?

2 changes

  1. In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%.

  2. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

ghd

1 branded search term

  • ghd

How the Brand Demand Index is measured

Other head-to-heads among curling iron brands

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