BaByliss vs Dyson:Which is more popular?
In September 2026, Dyson had more branded searches than BaByliss among curling iron brands worldwide. Dyson had about 5 million branded searches, while BaByliss had 616,000. Dyson made up 79.2% of all curling iron brand searches we track, and BaByliss accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about curling iron brands, Dyson appeared in three of the five answers and BaByliss in none.
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Top curling iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BaByliss did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curling iron brands
5 answers
Asked ChatGPT
“Which curling iron brand should I buy?”
Asked ChatGPT
“What are the best curling iron brands?”
Asked ChatGPT
“What's the best curling iron brand for everyday styling?”
Searched Google, AI Overview
“best curling iron”
Searched Google, AI Overview
“hair styling tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or Dyson more popular in search?
This chart shows how often people search Google for BaByliss and Dyson by name. Each line represents a brand's share of searches for all seven curling iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, BaByliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | ghd | Cloud Nine | Hot Tools | T3 | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.6% | 8.6% | 2.6% | 0.28% | 0.23% | 0.23% |
| Nov 2025 | 77.5% | 9.4% | 10.4% | 2.1% | 0.28% | 0.23% | 0.18% |
| Dec 2025 | 76.6% | 11.4% | 8.4% | 2.5% | 0.34% | 0.41% | 0.26% |
| Jan 2026 | 79.6% | 9.8% | 7.2% | 2.6% | 0.29% | 0.29% | 0.23% |
| Feb 2026 | 77.9% | 9.6% | 8.6% | 3.1% | 0.28% | 0.28% | 0.22% |
| Mar 2026 | 75.8% | 11.3% | 8.3% | 3.7% | 0.27% | 0.27% | 0.27% |
| Apr 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| May 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| Jun 2026 | 77.8% | 11.4% | 7% | 3.1% | 0.23% | 0.23% | 0.2% |
| Jul 2026 | 72.7% | 13.1% | 9.8% | 3.6% | 0.32% | 0.32% | 0.27% |
| Aug 2026 | 77% | 11.5% | 6.9% | 3.8% | 0.28% | 0.28% | 0.27% |
| Sep 2026 | 79.2% | 9.8% | 7.1% | 3.2% | 0.23% | 0.23% | 0.23% |
How has the BaByliss and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of BaByliss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling iron brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, Dyson’s share of searches among curling iron brands worldwide moved from 78.5% to 79.2%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for curling iron brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained share of searches among curling iron brands worldwide, from 77% to 79.2%.
In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BaByliss’ and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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