Brandwave

BaByliss vs Hot Tools:Which is more popular?

In September 2026, BaByliss had more branded searches than Hot Tools among curling wand brands worldwide. BaByliss had about 616,000 branded searches, while Hot Tools had 14,800. BaByliss made up 22.8% of all curling wand brand searches we track, and Hot Tools accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about curling wand brands, Hot Tools appeared in four of the five answers and BaByliss in none.

Among curling wand brands worldwide in September 2026

Who do people search for more?

BaByliss, about 42 searches for every 1 for Hot Tools

BaByliss 616K searchesHot Tools 14.8K searches

Who does AI mention more?

Hot Tools, mentioned in 4 of 5 answers, BaByliss in 0

Hot Tools in 4 of 5BaByliss in 0 of 5

Who does AI recommend more?

Hot Tools, the only one of the two named

Hot Tools first in 2BaByliss never named

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Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. Bio Ionic2nd
  3. Hot Tools2nd
  4. Dyson–
  5. BaByliss–
  6. Cloud Nine–
  7. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Tools4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bio Ionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers

  • Asked ChatGPT

    “Which curling wand brand should I buy?”

    1. 1T3
    2. 2Hot Tools
    3. 3Bio Ionic

  • Asked ChatGPT

    “What are the best curling wand brands?”

    1. Asked ChatGPT

      “What's the best curling wand brand for loose curls?”

      1. 1T3
      2. 2Bio Ionic
      3. 3Hot Tools

    2. Searched Google, AI Overview

      “best curling wand”

      1. 1Hot Tools

    3. Searched Google, AI Overview

      “ceramic curling wand”

      1. 1Remington
      2. 2Hot Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is BaByliss or Hot Tools more popular in search?

    This chart shows how often people search Google for BaByliss and Hot Tools by name. Each line represents a brand's share of searches for all seven curling wand brands we track, month by month, from English-language searches worldwide.

    BaByliss and Hot Tools among curling wand brands worldwide, by month

    Share of searches by month for BaByliss, Hot Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDysonBaBylissCloud NineBio IonicHot ToolsT3Remington
    Oct 202572.7%19.8%5.4%0.72%0.59%0.48%0.39%
    Nov 202577.3%17.1%3.8%0.63%0.51%0.42%0.28%
    Dec 202577%17.2%3.8%0.51%0.51%0.62%0.34%
    Jan 202676.4%17.2%4.6%0.41%0.5%0.5%0.34%
    Feb 202671.7%19.8%6.5%0.47%0.58%0.58%0.39%
    Mar 202667.9%22.6%7.5%0.45%0.55%0.55%0.45%
    Apr 202664.6%26%7.1%0.52%0.64%0.64%0.43%
    May 202664.6%26%7.1%0.64%0.64%0.64%0.43%
    Jun 202665%26%7.1%0.52%0.52%0.52%0.35%
    Jul 202664.6%26%7.1%0.52%0.64%0.64%0.43%
    Aug 202667.8%22.6%7.5%0.55%0.55%0.55%0.45%
    Sep 202667.7%22.8%7.4%0.55%0.55%0.55%0.45%

    How has the BaByliss and Hot Tools comparison changed over the last 12 months?

    3 findings
    • BaByliss was ahead of Hot Tools in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands worldwide moved from 19.8% to 22.8%, and its estimated monthly branded searches moved from 610K to 616K.
    • Across the 12 months ending September 2026, Hot Tools’ share of searches among curling wand brands worldwide moved from 0.59% to 0.55%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

    How did search popularity change for curling wand brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using BaByliss’ and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    BaByliss

    3 branded search terms

    • babyliss
    • babyliss hair dryer
    • babyliss shaver

    Hot Tools

    1 branded search term

    • hot tools

    How the Brand Demand Index is measured

    Other head-to-heads among curling wand brands

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