Hot Tools vs Remington:Which is more popular?
In September 2026, Hot Tools and Remington were level in searches among curling iron brands worldwide, with an estimated 14.8K versus 14.5K branded searches, at 0.23% of the total each. When we asked ChatGPT and Google AI Overviews about curling iron brands, Hot Tools appeared in four of the five answers and Remington in none.
Who do people search for more?
Hot Tools and Remington are searched for about as often as each other.
Who does AI mention more?
Hot Tools, mentioned in 4 of 5 answers, Remington in 0
Who does AI recommend more?
Hot Tools, the only one of the two named
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Top curling iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Remington did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hot Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T34 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ghd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curling iron brands
5 answers
Asked ChatGPT
“Which curling iron brand should I buy?”
Asked ChatGPT
“What are the best curling iron brands?”
Asked ChatGPT
“What's the best curling iron brand for everyday styling?”
Searched Google, AI Overview
“best curling iron”
Searched Google, AI Overview
“hair styling tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hot Tools or Remington more popular in search?
This chart shows how often people search Google for Hot Tools and Remington by name. Each line represents a brand's share of searches for all seven curling iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hot Tools, Remington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | ghd | Cloud Nine | Hot Tools | T3 | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.6% | 8.6% | 2.6% | 0.28% | 0.23% | 0.23% |
| Nov 2025 | 77.5% | 9.4% | 10.4% | 2.1% | 0.28% | 0.23% | 0.18% |
| Dec 2025 | 76.6% | 11.4% | 8.4% | 2.5% | 0.34% | 0.41% | 0.26% |
| Jan 2026 | 79.6% | 9.8% | 7.2% | 2.6% | 0.29% | 0.29% | 0.23% |
| Feb 2026 | 77.9% | 9.6% | 8.6% | 3.1% | 0.28% | 0.28% | 0.22% |
| Mar 2026 | 75.8% | 11.3% | 8.3% | 3.7% | 0.27% | 0.27% | 0.27% |
| Apr 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| May 2026 | 77.6% | 11.5% | 7% | 3.1% | 0.28% | 0.28% | 0.23% |
| Jun 2026 | 77.8% | 11.4% | 7% | 3.1% | 0.23% | 0.23% | 0.2% |
| Jul 2026 | 72.7% | 13.1% | 9.8% | 3.6% | 0.32% | 0.32% | 0.27% |
| Aug 2026 | 77% | 11.5% | 6.9% | 3.8% | 0.28% | 0.28% | 0.27% |
| Sep 2026 | 79.2% | 9.8% | 7.1% | 3.2% | 0.23% | 0.23% | 0.23% |
How has the Hot Tools and Remington comparison changed over the last 12 months?
3 findings
- Hot Tools was ahead of Remington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Remington’s share of searches among curling iron brands worldwide held steady at 0.23%, and its estimated monthly branded searches held steady at 14.5K.
How did search popularity change for curling iron brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hot Tools’ and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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