Dyson vs Shark:Which is more popular?
In September 2026, Dyson had more branded searches than Shark among stick vacuum brands worldwide. Dyson had about 5 million branded searches, while Shark had 375,000. Dyson made up 57.9% of all stick vacuum brand searches we track, and Shark accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about stick vacuum brands, both Dyson and Shark appeared in all four answers. Dyson was mentioned before Shark in three out of four answers.
Who do people search for more?
Dyson, about 13 searches for every 1 for Shark
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Dyson, named ahead of Shark in 3 of 4 answers
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Top stick vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Dyson and Shark showed up in all four answers. Dyson was listed before Shark in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dyson1st
Shark2nd
LG3rd
Tineco3rd
BISSELL5th
Electrolux–
Hoover–
Black+Decker–
Miele–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tineco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BISSELL1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hoover0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miele0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about stick vacuum brands
4 answers
Asked ChatGPT
“Which stick vacuum brand should I buy?”
Asked ChatGPT
“What are the best stick vacuum brands?”
Asked ChatGPT
“What's the best stick vacuum brand for quick cleaning?”
Searched Google, AI Overview
“best stick vacuum”
Searched Google, AI Overview
“cordless stick vacuum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dyson or Shark more popular in search?
This chart shows how often people search Google for Dyson and Shark by name. Each line represents a brand's share of searches for all ten stick vacuum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Electrolux | LG | Shark | BISSELL | Tineco | Hoover | Black+Decker | Miele | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 17% | 5.3% | 4.2% | 4.2% | 5.1% | 3.4% | 2.8% | 1.3% | 0.12% |
| Nov 2025 | 59.1% | 17.7% | 3.1% | 3.6% | 3.6% | 6.5% | 2.9% | 2.1% | 1.3% | 0.1% |
| Dec 2025 | 60.6% | 14.8% | 3.9% | 4.5% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 0.1% |
| Jan 2026 | 56% | 16.8% | 5.3% | 4.2% | 3.4% | 6.2% | 4.1% | 2.5% | 1.5% | 0.16% |
| Feb 2026 | 55.4% | 16.5% | 6.4% | 4.2% | 4.1% | 5% | 4.1% | 2.7% | 1.5% | 0.13% |
| Mar 2026 | 51.5% | 18.9% | 7.2% | 4.7% | 4.6% | 4.6% | 3.8% | 2.8% | 1.7% | 0.14% |
| Apr 2026 | 54.3% | 19.9% | 5.2% | 4.1% | 4% | 4% | 4% | 2.9% | 1.5% | 0.13% |
| May 2026 | 53.9% | 19.8% | 5.1% | 4.9% | 3.2% | 4% | 4% | 3.6% | 1.5% | 0.13% |
| Jun 2026 | 54.4% | 20% | 5.2% | 4.1% | 3.3% | 4.9% | 3.3% | 3.3% | 1.5% | 0.12% |
| Jul 2026 | 52.3% | 19.1% | 6.1% | 4.8% | 3.8% | 4.7% | 3.8% | 3.4% | 1.7% | 0.14% |
| Aug 2026 | 52.2% | 19.1% | 6% | 4.8% | 4.7% | 4.7% | 3.8% | 2.8% | 1.7% | 0.11% |
| Sep 2026 | 57.9% | 17.4% | 4.5% | 4.3% | 4.3% | 4.3% | 3.5% | 2.5% | 1.3% | 0.12% |
How has the Dyson and Shark comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among stick vacuum brands worldwide moved from 56.6% to 57.9%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Shark’s share of searches among stick vacuum brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 373K to 375K.
How did search popularity change for stick vacuum brands worldwide in September 2026?
1 change
In September 2026, Dyson gained share of searches among stick vacuum brands worldwide, from 52.2% to 57.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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