Dyson vs LG:Which is searched more?
In September 2026, Dyson had more branded searches than LG among stick vacuum brands worldwide. Dyson was estimated to have 8.1M branded searches compared to LG’s 427K, and held a 71% Share of Search versus LG’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or LG?
Compare the stick vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, LG. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | BISSELL | LG | Hoover | Black and Decker | Bosch | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 12.6% | 4.3% | 4.4% | 2.9% | 2.1% | 1.7% | 0.95% |
| Nov 2025 | 75.9% | 12.5% | 3.5% | 2.5% | 2.3% | 1.5% | 0.95% | 0.94% |
| Dec 2025 | 78.4% | 9.6% | 2.9% | 2.8% | 2.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 73.3% | 11.8% | 3.5% | 4.1% | 3.2% | 1.7% | 1.3% | 1.1% |
| Feb 2026 | 70.9% | 11.9% | 4.5% | 5% | 3.2% | 2% | 1.4% | 1.1% |
| Mar 2026 | 67.2% | 14.1% | 4.9% | 5.7% | 3.1% | 2.1% | 1.6% | 1.3% |
| Apr 2026 | 67.7% | 15.1% | 4.5% | 4.3% | 3.4% | 2.2% | 1.7% | 1.1% |
| May 2026 | 67.8% | 15.1% | 3.9% | 4.3% | 3.4% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 68.4% | 15.3% | 3.8% | 4.4% | 2.8% | 2.5% | 1.7% | 1.1% |
| Jul 2026 | 68.1% | 13.8% | 4.2% | 4.9% | 3.2% | 2.5% | 1.9% | 1.3% |
| Aug 2026 | 68.3% | 13.9% | 4.7% | 4.7% | 3.2% | 2% | 1.9% | 1.3% |
| Sep 2026 | 71% | 13.1% | 4.8% | 3.7% | 3% | 1.9% | 1.5% | 0.98% |
How has the Dyson and LG comparison changed over the last 12 months?
3 findings
- Dyson was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among stick vacuum brands worldwide moved from 71.2% to 71%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 522K to 427K.
How did search popularity change for stick vacuum brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 68.3% to 71%.
In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.7% to 3.7%.
Other head-to-heads among stick vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.