Bosch vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Bosch among dishwasher brands worldwide. KitchenAid had about 884,000 branded searches, while Bosch had 248,000. KitchenAid made up 40.2% of all dishwasher brand searches we track, and Bosch accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, both Bosch and KitchenAid appeared in all five answers. Bosch was mentioned before KitchenAid in every answer.
Who do people search for more?
KitchenAid, about 4 searches for every 1 for Bosch
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Bosch, named ahead of KitchenAid in every answer
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Bosch and KitchenAid showed up in all five answers. Bosch was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Miele2nd- KitchenAid3rd
LG4th
GE Profile5th
Samsung6th
Haier–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher brand should I buy?”
Asked ChatGPT
“What are the best dishwasher brands?”
Asked ChatGPT
“What's the best dishwasher brand for a family kitchen?”
Searched Google, AI Overview
“dishwasher brands”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bosch or KitchenAid more popular in search?
This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all eight dishwasher brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | LG | Haier | Bosch | Samsung | Miele | Fisher & Paykel | GE Profile |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 16.7% | 15.9% | 10.7% | 5.3% | 3.9% | 1.2% | 0.78% |
| Nov 2025 | 56% | 11.1% | 12.6% | 8.5% | 5.2% | 4.7% | 0.93% | 0.93% |
| Dec 2025 | 54% | 10.7% | 15.1% | 10.2% | 4.1% | 4.6% | 0.74% | 0.61% |
| Jan 2026 | 44.5% | 16% | 15.3% | 12.6% | 5.1% | 4.6% | 1.1% | 0.75% |
| Feb 2026 | 42.1% | 18.5% | 14.4% | 11.9% | 6.9% | 4.4% | 1.1% | 0.71% |
| Mar 2026 | 38.9% | 20.7% | 16.3% | 11% | 6.4% | 4.9% | 1.2% | 0.66% |
| Apr 2026 | 40.6% | 15% | 21.1% | 11.6% | 5.8% | 4.3% | 1% | 0.69% |
| May 2026 | 36.3% | 16% | 22.6% | 12.4% | 6.2% | 4.6% | 1.1% | 0.74% |
| Jun 2026 | 36% | 16.1% | 22.7% | 12.5% | 6.2% | 4.6% | 1.1% | 0.75% |
| Jul 2026 | 37.1% | 16.6% | 19.1% | 12.9% | 7.5% | 4.7% | 1.2% | 0.94% |
| Aug 2026 | 37% | 19.8% | 15.4% | 12.7% | 7.4% | 5.7% | 1.1% | 0.93% |
| Sep 2026 | 40.2% | 17.6% | 16.8% | 11.3% | 6.9% | 5% | 1.2% | 1% |
How has the Bosch and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands worldwide moved from 10.7% to 11.3%, and its estimated monthly branded searches moved from 303K to 248K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands worldwide moved from 45.6% to 40.2%, and its estimated monthly branded searches moved from 1.3M to 884K.
How did search popularity change for dishwasher brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among dishwasher brands worldwide, from 37% to 40.2%.
In September 2026, Bosch lost share of searches among dishwasher brands worldwide, from 12.7% to 11.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
2 branded search terms
- bosch dishwasher
- bosch-home com
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Other head-to-heads among dishwasher brands
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