Brandwave

Haier vs LG:Which is searched more?

In September 2026, LG had more branded searches than Haier among dishwasher brands worldwide. LG was estimated to have 386K branded searches compared to Haier’s 368K, and held a 30% Share of Search versus Haier’s 28.6%. These are worldwide searches for English-language branded terms.

Share of Search among dishwasher brands worldwide in September 2026Which is more popular in search, Haier or LG?
Haier28.6%368K searches
vs
LG30%386K searches

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Which is more popular in search, Haier or LG?

Compare the dishwasher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haier and LG among dishwasher brands worldwide, by month

Share of Search by month for LG, Haier. The figures are in the table below the chart.

View monthly share of search table
MonthLGHaierBoschSamsungMieleFisher & Paykel
Oct 202531.1%29.6%19.8%9.9%7.3%2.2%
Nov 202525.8%29.4%19.7%12.1%10.9%2.2%
Dec 202523.6%33.3%22.3%9.1%10%1.6%
Jan 202629.3%28%22.9%9.3%8.4%2.1%
Feb 202632.5%25.3%20.7%12.1%7.6%1.9%
Mar 202634.3%27%18%10.5%8.2%2%
Apr 202625.5%36%19.7%9.8%7.3%1.8%
May 202625.5%36%19.7%9.8%7.3%1.8%
Jun 202625.5%36%19.7%9.8%7.3%1.8%
Jul 202626.8%30.9%20.7%12.1%7.6%1.9%
Aug 202631.9%24.9%20.3%11.9%9.2%1.8%
Sep 202630%28.6%19.1%11.7%8.6%2.1%

How has the Haier and LG comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: Haier took it in November 2025, LG took it in January 2026, Haier took it in April 2026, LG took it in August 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among dishwasher brands worldwide moved from 29.6% to 28.6%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among dishwasher brands worldwide moved from 31.1% to 30%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for dishwasher brands worldwide in September 2026?

  1. In September 2026, Haier gained estimated Share of Search among dishwasher brands worldwide, from 24.9% to 28.6%.

  2. In September 2026, LG lost estimated Share of Search among dishwasher brands worldwide, from 31.9% to 30%.

Other head-to-heads among dishwasher brands

How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

1 branded search term

  • haier

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.