KitchenAid vs Samsung:Which is more popular?
In September 2026, KitchenAid had more branded searches than Samsung among dishwasher brands worldwide. KitchenAid had about 884,000 branded searches, while Samsung had 151,000. KitchenAid made up 40.2% of all dishwasher brand searches we track, and Samsung accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, KitchenAid appeared in all five answers and Samsung in one. KitchenAid was mentioned before Samsung in every answer.
Who do people search for more?
KitchenAid, about 6 searches for every 1 for Samsung
Who does AI mention more?
KitchenAid, mentioned in every answer we collected
Who does AI recommend more?
KitchenAid, named ahead of Samsung in every answer
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KitchenAid was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Miele2nd- KitchenAid3rd
LG4th
GE Profile5th
Samsung6th
Haier–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher brand should I buy?”
Asked ChatGPT
“What are the best dishwasher brands?”
Asked ChatGPT
“What's the best dishwasher brand for a family kitchen?”
Searched Google, AI Overview
“dishwasher brands”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KitchenAid or Samsung more popular in search?
This chart shows how often people search Google for KitchenAid and Samsung by name. Each line represents a brand's share of searches for all eight dishwasher brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | LG | Haier | Bosch | Samsung | Miele | Fisher & Paykel | GE Profile |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 16.7% | 15.9% | 10.7% | 5.3% | 3.9% | 1.2% | 0.78% |
| Nov 2025 | 56% | 11.1% | 12.6% | 8.5% | 5.2% | 4.7% | 0.93% | 0.93% |
| Dec 2025 | 54% | 10.7% | 15.1% | 10.2% | 4.1% | 4.6% | 0.74% | 0.61% |
| Jan 2026 | 44.5% | 16% | 15.3% | 12.6% | 5.1% | 4.6% | 1.1% | 0.75% |
| Feb 2026 | 42.1% | 18.5% | 14.4% | 11.9% | 6.9% | 4.4% | 1.1% | 0.71% |
| Mar 2026 | 38.9% | 20.7% | 16.3% | 11% | 6.4% | 4.9% | 1.2% | 0.66% |
| Apr 2026 | 40.6% | 15% | 21.1% | 11.6% | 5.8% | 4.3% | 1% | 0.69% |
| May 2026 | 36.3% | 16% | 22.6% | 12.4% | 6.2% | 4.6% | 1.1% | 0.74% |
| Jun 2026 | 36% | 16.1% | 22.7% | 12.5% | 6.2% | 4.6% | 1.1% | 0.75% |
| Jul 2026 | 37.1% | 16.6% | 19.1% | 12.9% | 7.5% | 4.7% | 1.2% | 0.94% |
| Aug 2026 | 37% | 19.8% | 15.4% | 12.7% | 7.4% | 5.7% | 1.1% | 0.93% |
| Sep 2026 | 40.2% | 17.6% | 16.8% | 11.3% | 6.9% | 5% | 1.2% | 1% |
How has the KitchenAid and Samsung comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands worldwide moved from 45.6% to 40.2%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands worldwide moved from 5.3% to 6.9%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for dishwasher brands worldwide in September 2026?
1 change
In September 2026, KitchenAid gained share of searches among dishwasher brands worldwide, from 37% to 40.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Samsung
2 branded search terms
- samsung com
- samsung washer
Other head-to-heads among dishwasher brands
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