Brandwave

How popular isTramontina?

In September 2026, people searched for Tramontina by name about 311,000 times worldwide, about the same as the previous year. These searches made up 12.8% of all global pots and pans brand searches, placing Tramontina second out of nine brands. When we asked both ChatGPT and Google AI Overviews about pots and pans brands, Tramontina appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Tramontina is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 63.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. TramontinaShare of searches 12.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. CuisinartShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Made InShare of searches 5.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. All-CladShare of searches 4.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+4 more

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Top pots and pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tramontina appeared in all four answers. Tramontina is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Cuisinart3rd
  4. Made In4th
  5. Le Creuset5th
  6. GreenPan5th
  7. Ninja5th
  8. Caraway–
  9. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • All-Clad4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cuisinart3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GreenPan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Creuset1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Made In1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Caraway1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HexClad1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about pots and pans brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pots and pans brands compete with Tramontina?

Tramontina against pots and pans brands worldwide, by month

Share of searches by month for Le Creuset, Tramontina, Cuisinart, Made In, All-Clad, GreenPan, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTramontinaCuisinartMade InAll-CladGreenPanCarawayNinjaHexClad
Oct 202561.7%12.4%8.3%5.6%5.6%3.7%2.5%0.27%<0.01%
Nov 202560.3%9.9%8.1%6.6%6.6%3.6%4.4%0.33%<0.01%
Dec 202562.6%8.4%8.4%5.6%6.9%3.1%4.6%0.34%<0.01%
Jan 202658%11.6%9.5%6.4%6.4%4.3%3.5%0.31%<0.01%
Feb 202659.8%12.1%8.1%6.6%6.6%3.6%3%0.26%<0.01%
Mar 202657.9%14.3%9.5%6.4%5.2%3.5%2.9%0.26%<0.01%
Apr 202660.4%14.9%8.2%5.4%5.4%3%2.4%0.22%<0.01%
May 202657.9%14.3%9.5%6.4%5.2%3.5%2.9%0.21%<0.01%
Jun 202655.9%13.8%7.6%6.2%11.3%2.8%2.3%0.2%<0.01%
Jul 202658.6%14.5%9.7%6.5%5.3%2.9%2.4%0.21%<0.01%
Aug 202657.9%14.3%9.5%6.4%5.2%3.5%2.9%0.26%<0.01%
Sep 202663.5%12.8%7%5.7%4.7%3.1%2.6%0.63%<0.01%

  1. 1.Le Creuset

    63.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.6 points.

  2. 2.Tramontina

    12.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Cuisinart

    7%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.

  4. 4.Made In

    5.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.All-Clad

    4.7%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.GreenPan

    3.1%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Caraway

    2.6%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Ninja

    0.63%

    Held 8th. 14.8K estimated branded searches, +174.1% vs prior month. Share +0.4 points.

  9. 9.HexClad

    <0.01%

    Held 9th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare popularity between Tramontina and its closest rivals

Every comparison with Tramontina

34 comparisons

How has branded search demand for Tramontina changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tramontina worldwide held steady, from 319K to 311K.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among pots and pans brands worldwide peaked at 14.9% in April 2026 and was lowest at 8.4% in December 2025.

How did search popularity change for pots and pans brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among pots and pans brands worldwide, from 57.9% to 63.5%.

  2. In September 2026, Cuisinart lost share of searches among pots and pans brands worldwide, from 9.5% to 7%.

  3. In September 2026, Tramontina lost share of searches among pots and pans brands worldwide, from 14.3% to 12.8%.

  4. In September 2026, Made In lost share of searches among pots and pans brands worldwide, from 6.4% to 5.7%.

  5. In September 2026, All-Clad lost share of searches among pots and pans brands worldwide, from 5.2% to 4.7%.

  6. Estimated monthly branded searches for Ninja worldwide rose 124.2% over 12 measured months, from 6.6K to 14.8K in September 2026.

How are Tramontina’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tramontina
  • tramontina dutch oven

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How the Brand Demand Index is measured

Where does Tramontina compete?

Tramontina is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bakeware brands3rd of 1110.1%Show ranking
Frying pan brands3rd of 1011.1%Show ranking
Cookware brands3rd of 711.5%Show ranking
Induction pans brands3rd of 712%Show ranking
Pots and pans brands2nd of 912.8%Shown above
Saute pan brands2nd of 613.8%Show ranking
Cutlery brands3rd of 1013.9%Show ranking
Ceramic cookware brands2nd of 624.9%Show ranking
Dutch oven brands4th of 115%Show ranking
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