Brandwave

Made In vs Tramontina:Which is more popular?

In September 2026, Tramontina had more branded searches than Made In among pots and pans brands worldwide. Tramontina had about 301,000 branded searches, while Made In had 135,000. Tramontina made up 12.8% of all pots and pans brand searches we track, and Made In accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about pots and pans brands, Tramontina appeared in all four answers and Made In in one. Tramontina was mentioned before Made In in every answer.

Among pots and pans brands worldwide in September 2026

Who do people search for more?

Tramontina, about 2 searches for every 1 for Made In

Tramontina 301K searchesMade In 135K searches

Who does AI mention more?

Tramontina, mentioned in every answer we collected

Tramontina in 4 of 4Made In in 1 of 4

Who does AI recommend more?

Tramontina, named ahead of Made In in every answer

Tramontina first in 3Made In never first

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Top pots and pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tramontina appeared in all four answers. Made In was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tramontina was listed before Made In in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Cuisinart3rd
  4. Made In4th
  5. Le Creuset5th
  6. GreenPan5th
  7. Ninja5th
  8. Caraway–
  9. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • All-Clad4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cuisinart3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GreenPan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Creuset1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Made In1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Caraway1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HexClad1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about pots and pans brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Made In or Tramontina more popular in search?

This chart shows how often people search Google for Made In and Tramontina by name. Each line represents a brand's share of searches for all nine pots and pans brands we track, month by month, from English-language searches worldwide.

Made In and Tramontina among pots and pans brands worldwide, by month

Share of searches by month for Tramontina, Made In. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTramontinaCuisinartMade InAll-CladGreenPanCarawayNinjaHexClad
Oct 202561.7%12.4%8.3%5.6%5.6%3.7%2.5%0.27%<0.01%
Nov 202560.3%9.9%8.1%6.6%6.6%3.6%4.4%0.33%<0.01%
Dec 202562.6%8.4%8.4%5.6%6.9%3.1%4.6%0.34%<0.01%
Jan 202658%11.6%9.5%6.4%6.4%4.3%3.5%0.31%<0.01%
Feb 202659.8%12.1%8.1%6.6%6.6%3.6%3%0.26%<0.01%
Mar 202657.9%14.3%9.5%6.4%5.2%3.5%2.9%0.26%<0.01%
Apr 202660.4%14.9%8.2%5.4%5.4%3%2.4%0.22%<0.01%
May 202657.9%14.3%9.5%6.4%5.2%3.5%2.9%0.21%<0.01%
Jun 202655.9%13.8%7.6%6.2%11.3%2.8%2.3%0.2%<0.01%
Jul 202658.6%14.5%9.7%6.5%5.3%2.9%2.4%0.21%<0.01%
Aug 202657.9%14.3%9.5%6.4%5.2%3.5%2.9%0.26%<0.01%
Sep 202663.5%12.8%7%5.7%4.7%3.1%2.6%0.63%<0.01%

How has the Made In and Tramontina comparison changed over the last 12 months?

3 findings
  • Tramontina was ahead of Made In in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Made In’s share of searches among pots and pans brands worldwide moved from 5.6% to 5.7%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among pots and pans brands worldwide moved from 12.4% to 12.8%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for pots and pans brands worldwide in September 2026?

2 changes
  1. In September 2026, Tramontina lost share of searches among pots and pans brands worldwide, from 14.3% to 12.8%.

  2. In September 2026, Made In lost share of searches among pots and pans brands worldwide, from 6.4% to 5.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Made In’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Made In

1 branded search term

  • madein

Tramontina

1 branded search term

  • tramontina

How the Brand Demand Index is measured

Other head-to-heads among pots and pans brands

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