Oneida vs Wusthof:Which is more popular?
In September 2026, Oneida had more branded searches than Wusthof among cutlery brands worldwide. Oneida had about 8,100 branded searches, while Wusthof had 1,600. Oneida made up 0.37% of all cutlery brand searches we track, and Wusthof accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about cutlery brands, Oneida appeared in three of the five answers and Wusthof in none.
Who do people search for more?
Oneida, about 5 searches for every 1 for Wusthof
Who does AI mention more?
Oneida, mentioned in 3 of 5 answers, Wusthof in 0
Who does AI recommend more?
Oneida, the only one of the two named
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Top cutlery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oneida was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wusthof did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ZWILLING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Welch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Oneida3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victorinox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wiltshire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cutlery brands
5 answers
Asked ChatGPT
“Which cutlery brand should I buy?”
Asked ChatGPT
“What are the best cutlery brands?”
Asked ChatGPT
“What's the best cutlery brand for everyday dining?”
Searched Google, AI Overview
“flatware set”
Searched Google, AI Overview
“stainless steel cutlery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Oneida or Wusthof more popular in search?
This chart shows how often people search Google for Oneida and Wusthof by name. Each line represents a brand's share of searches for all ten cutlery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oneida, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | WMF | Wiltshire | Robert Welch | Oneida | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 20.5% | 11.1% | 9.1% | 7.4% | 2.7% | 0.45% | 0.37% | 0.3% | 0.03% |
| Nov 2025 | 52.9% | 14.7% | 9.8% | 9.8% | 9.8% | 2% | 0.39% | 0.32% | 0.26% | 0.03% |
| Dec 2025 | 52.5% | 18.1% | 8% | 9.9% | 8% | 2% | 0.48% | 0.4% | 0.48% | 0.04% |
| Jan 2026 | 47.7% | 16.6% | 11% | 11.1% | 9% | 3.3% | 0.54% | 0.44% | 0.36% | 0.04% |
| Feb 2026 | 47.5% | 16.4% | 10.9% | 10.9% | 8.9% | 4% | 0.54% | 0.29% | 0.44% | 0.04% |
| Mar 2026 | 44.8% | 18.9% | 12.5% | 10.3% | 8.4% | 3.8% | 0.5% | 0.34% | 0.5% | 0.04% |
| Apr 2026 | 43% | 15% | 12.2% | 10% | 14.9% | 3.7% | 0.4% | 0.33% | 0.49% | 0.03% |
| May 2026 | 40.8% | 20.9% | 13.9% | 11.4% | 7.6% | 4.2% | 0.56% | 0.37% | 0.25% | 0.03% |
| Jun 2026 | 41.4% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.47% | 0.38% | 0.21% | 0.03% |
| Jul 2026 | 41.3% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.57% | 0.38% | 0.31% | 0.03% |
| Aug 2026 | 41.2% | 21.2% | 14.1% | 9.4% | 7.7% | 5.1% | 0.56% | 0.38% | 0.25% | 0.04% |
| Sep 2026 | 40.9% | 21% | 13.9% | 11.4% | 7.6% | 4.2% | 0.46% | 0.37% | 0.07% | 0.04% |
How has the Oneida and Wusthof comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Wusthof took it in December 2025, Oneida took it in January 2026, Wusthof took it in February 2026, Oneida took it in May 2026.
- Across the 12 months ending September 2026, Oneida’s share of searches among cutlery brands worldwide held steady at 0.37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Wusthof’s share of searches among cutlery brands worldwide moved from 0.3% to 0.07%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
How did search popularity change for cutlery brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oneida’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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