MAC vs Victorinox:Which is searched more?
In September 2026, Victorinox had more branded searches than MAC among kitchen knife brands worldwide. Victorinox had about 454,000 branded searches, while MAC had 8,100. Victorinox made up 56.7% of all kitchen knife brand searches we track, and MAC accounted for 1%. These are worldwide searches for English-language branded terms.
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Is MAC or Victorinox more popular in search?
Compare brands that offer knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Victorinox, MAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | ZWILLING | Wusthof | GLOBAL | Shun | MAC |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 26.1% | 6.1% | 4.4% | 3.8% | 1% |
| Nov 2025 | 47.8% | 31.8% | 7.2% | 6.5% | 5.4% | 1.3% |
| Dec 2025 | 51.6% | 28.3% | 7% | 5.7% | 6% | 1.4% |
| Jan 2026 | 49.3% | 33% | 6.4% | 5.5% | 4.7% | 1.1% |
| Feb 2026 | 50.2% | 33.3% | 6.8% | 4.6% | 3.9% | 1.1% |
| Mar 2026 | 54.7% | 29.8% | 6.3% | 4.1% | 4.1% | 0.98% |
| Apr 2026 | 50.4% | 33.5% | 7.1% | 4.6% | 3.3% | 1.1% |
| May 2026 | 55.8% | 30.4% | 5.7% | 4.2% | 3% | 1% |
| Jun 2026 | 58.7% | 26.1% | 5.8% | 4.4% | 4.1% | 0.86% |
| Jul 2026 | 59.7% | 26.6% | 5.2% | 4.4% | 3% | 1.1% |
| Aug 2026 | 58.7% | 26.1% | 5.9% | 4.4% | 3.6% | 1.3% |
| Sep 2026 | 56.7% | 30.8% | 4.3% | 4.2% | 2.8% | 1% |
How has the MAC and Victorinox comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among kitchen knife brands worldwide held steady at 1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Victorinox’s share of searches among kitchen knife brands worldwide moved from 58.6% to 56.7%, and its estimated monthly branded searches moved from 554K to 454K.
How did search popularity change for kitchen knife brands worldwide in September 2026?
2 changes
In September 2026, Victorinox lost share of searches among kitchen knife brands worldwide, from 58.7% to 56.7%.
Estimated monthly branded searches for MAC worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using MAC’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAC
2 branded search terms
- mac knife
- mac knives
Victorinox
2 branded search terms
- kitchen knives victorinox
- victorinox
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