Brandwave

CIVIVI vs Victorinox:Which is more popular?

In September 2026, CIVIVI had more branded searches than Victorinox among pocket knife brands worldwide. CIVIVI had about 22,200 branded searches, while Victorinox had 3,600. CIVIVI made up 2.6% of all pocket knife brand searches we track, and Victorinox accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about pocket knife brands, CIVIVI and Victorinox each appeared in four of the five answers. CIVIVI was mentioned before Victorinox in three out of five answers.

Among pocket knife brands worldwide in September 2026

Who do people search for more?

CIVIVI, about 6 searches for every 1 for Victorinox

CIVIVI 22.2K searchesVictorinox 3.6K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

CIVIVI in 4 of 5Victorinox in 4 of 5

Who does AI recommend more?

CIVIVI, named ahead of Victorinox in 3 of 5 answers

CIVIVI first in 3Victorinox first in 2

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Top pocket knife brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CIVIVI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Victorinox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CIVIVI was listed before Victorinox in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spyderco1st
  2. Benchmade2nd
  3. Kershaw3rd
  4. Victorinox4th
  5. CIVIVI5th
  6. Opinel6th
  7. Leatherman7th
  8. Gerber–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kershaw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benchmade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CIVIVI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opinel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leatherman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pocket knife brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CIVIVI or Victorinox more popular in search?

This chart shows how often people search Google for CIVIVI and Victorinox by name. Each line represents a brand's share of searches for all eight pocket knife brands we track, month by month, from English-language searches worldwide.

CIVIVI and Victorinox among pocket knife brands worldwide, by month

Share of searches by month for CIVIVI, Victorinox. The figures are in the table below the chart.

View monthly share of searches table
MonthLeathermanBenchmadeOpinelSpydercoGerberKershawCIVIVIVictorinox
Oct 202539.6%17.7%11.9%6.5%4.4%17.7%2%0.39%
Nov 202542%18.8%12.6%6.9%4.6%12.6%2.1%0.41%
Dec 202543.1%19.3%15.8%8.6%5.8%4.7%2.1%0.52%
Jan 202640.9%18.3%15%10.1%5.5%6.7%3%0.49%
Feb 202640.3%18.1%18.1%9.9%5.4%5.4%2.4%0.48%
Mar 202642.7%15.7%15.7%8.6%5.7%8.6%2.6%0.42%
Apr 202645.4%16.6%13.6%9.1%6.1%6.1%2.7%0.36%
May 202642.9%19.3%15.8%8.6%5.8%4.7%2.6%0.34%
Jun 202641.7%18.7%15.3%10.3%5.6%5.6%2.5%0.33%
Jul 202644.5%16.3%16.3%8.9%6%4.9%2.7%0.43%
Aug 202641.6%15.3%18.7%10.2%5.6%5.6%2.5%0.5%
Sep 202643.6%16%16%10.7%5.9%4.8%2.6%0.43%

How has the CIVIVI and Victorinox comparison changed over the last 12 months?

3 findings
  • CIVIVI was ahead of Victorinox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CIVIVI’s share of searches among pocket knife brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Victorinox’s share of searches among pocket knife brands worldwide moved from 0.39% to 0.43%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for pocket knife brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Victorinox worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CIVIVI’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CIVIVI

1 branded search term

  • civivi

Victorinox

1 branded search term

  • kitchen knives victorinox

How the Brand Demand Index is measured

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