Leatherman vs Nextool:Which is more popular by branded search?
In August 2026, Leatherman had more branded searches than Nextool among multitool brands worldwide. Leatherman was estimated to have 368K branded searches compared to Nextool’s 18.1K, and held a 36.8% Share of Search versus Nextool’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leatherman or Nextool?
Compare the multitool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leatherman, Nextool. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | SOG | Gerber | Nextool |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 37.8% | 9.2% | 4.2% | 2.3% |
| Nov 2025 | 43% | 42.5% | 8.5% | 4.7% | 1.4% |
| Dec 2025 | 47.4% | 38.3% | 7.7% | 5.2% | 1.5% |
| Jan 2026 | 44.4% | 35.9% | 13.2% | 4.8% | 1.8% |
| Feb 2026 | 44.4% | 35.9% | 13.1% | 4.8% | 1.8% |
| Mar 2026 | 45.6% | 36.9% | 11% | 5% | 1.5% |
| Apr 2026 | 40.5% | 40.1% | 12% | 5.4% | 2% |
| May 2026 | 45.4% | 36.8% | 11% | 5% | 1.8% |
| Jun 2026 | 45.6% | 36.9% | 11% | 5% | 1.5% |
| Jul 2026 | 45.4% | 36.8% | 11% | 4.9% | 1.8% |
| Aug 2026 | 45.5% | 36.8% | 11% | 4.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Leatherman and Nextool comparison changed over the last 12 months?
3 findings
- Leatherman was ahead of Nextool in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among multitool brands worldwide moved from 37.8% to 36.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Nextool’s estimated Share of Search among multitool brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for multitool brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Nextool worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Leatherman’s and Nextool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leatherman
1 branded search term
- leatherman
Nextool
1 branded search term
- nextool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.