How popular isNextool in search?
In August 2026, there were an estimated 18.1K branded searches for Nextool worldwide which is down 33.2% over the last 11 months. Nextool holds 1.8% estimated Share of Search among multitool brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Victorinox45.5%
Leatherman36.8%SOG11%
Gerber4.9%
Nextool1.8%
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Which multitool brands compete with Nextool?
Share of Search by month for Victorinox, Leatherman, SOG, Gerber, Nextool. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | SOG | Gerber | Nextool |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 37.8% | 9.2% | 4.2% | 2.3% |
| Nov 2025 | 43% | 42.5% | 8.5% | 4.7% | 1.4% |
| Dec 2025 | 47.4% | 38.3% | 7.7% | 5.2% | 1.5% |
| Jan 2026 | 44.4% | 35.9% | 13.2% | 4.8% | 1.8% |
| Feb 2026 | 44.4% | 35.9% | 13.1% | 4.8% | 1.8% |
| Mar 2026 | 45.6% | 36.9% | 11% | 5% | 1.5% |
| Apr 2026 | 40.5% | 40.1% | 12% | 5.4% | 2% |
| May 2026 | 45.4% | 36.8% | 11% | 5% | 1.8% |
| Jun 2026 | 45.6% | 36.9% | 11% | 5% | 1.5% |
| Jul 2026 | 45.4% | 36.8% | 11% | 4.9% | 1.8% |
| Aug 2026 | 45.5% | 36.8% | 11% | 4.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 455K | +0.2% | +0.1 points | |
| 2, held 2nd | 36.8% | 368K | 0% | 0 points | |
| 3, held 3rd | 11% | 110K | 0% | 0 points | |
| 4, held 4th | 4.9% | 49.5K | 0% | 0 points | |
| 5, held 5th | 1.8% | 18.1K | 0% | 0 points |
45.5%
Held 1st. 455K estimated branded searches, +0.2% vs prior month. Share +0.1 points.
36.8%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
3.
11%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Gerber4.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Nextool1.8%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nextool and its closest rivals
How has branded search demand for Nextool changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nextool worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Nextool’s estimated Share of Search among multitool brands worldwide held steady, from 2.3% to 1.8%.
How did search popularity change for multitool brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Nextool worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.
How is Nextool measured?
Brandwave collects information about searches that people make online using Nextool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nextool
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Is Nextool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.