Gatorback vs Occidental Leather:Which is searched more?
In September 2026, Occidental Leather had more branded searches than Gatorback among tool belt brands worldwide. Occidental Leather had about 22,200 branded searches, while Gatorback had 1,300. Occidental Leather made up 0.61% of all tool belt brand searches we track, and Gatorback accounted for 0.04%. These are worldwide searches for English-language branded terms.
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Is Gatorback or Occidental Leather more popular in search?
Compare the tool belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Occidental Leather, Gatorback. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | ToughBuilt | Occidental Leather | Akribis Leather | Carhartt | Diamondback | Gatorback |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 31.6% | 15.2% | 1.7% | 0.5% | 0.15% | 0.22% | 0.18% | 0.03% |
| Nov 2025 | 48.4% | 31% | 17.8% | 1.6% | 0.48% | 0.18% | 0.32% | 0.21% | 0.03% |
| Dec 2025 | 51.2% | 27% | 18.8% | 1.7% | 0.51% | 0.15% | 0.41% | 0.19% | 0.03% |
| Jan 2026 | 50.7% | 27.2% | 18.7% | 2.1% | 0.62% | 0.22% | 0.27% | 0.18% | 0.04% |
| Feb 2026 | 51% | 26.8% | 18.8% | 2.1% | 0.62% | 0.28% | 0.23% | 0.18% | 0.03% |
| Mar 2026 | 48.4% | 30.6% | 17.8% | 2% | 0.59% | 0.26% | 0.21% | 0.17% | 0.03% |
| Apr 2026 | 50.7% | 27.2% | 18.7% | 2.1% | 0.62% | 0.22% | 0.22% | 0.22% | 0.04% |
| May 2026 | 50.6% | 27.5% | 18.6% | 2% | 0.61% | 0.18% | 0.22% | 0.22% | 0.04% |
| Jun 2026 | 50.8% | 27.6% | 18.7% | 1.7% | 0.62% | 0.18% | 0.22% | 0.18% | 0.04% |
| Jul 2026 | 55.5% | 24.7% | 16.7% | 1.8% | 0.67% | 0.2% | 0.2% | 0.16% | 0.04% |
| Aug 2026 | 50.6% | 27.5% | 18.6% | 2% | 0.61% | 0.22% | 0.22% | 0.18% | 0.04% |
| Sep 2026 | 50.5% | 27.7% | 18.6% | 2% | 0.61% | 0.22% | 0.22% | 0.15% | 0.04% |
How has the Gatorback and Occidental Leather comparison changed over the last 12 months?
3 findings
- Occidental Leather was ahead of Gatorback in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gatorback’s share of searches among tool belt brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Occidental Leather’s share of searches among tool belt brands worldwide moved from 0.5% to 0.61%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tool belt brands worldwide in September 2026?
0 changes
Neither Gatorback nor Occidental Leather moved beyond provider rounding among tool belt brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gatorback’s and Occidental Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gatorback
1 branded search term
- gatorback
Occidental Leather
1 branded search term
- occidental leather
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