Brandwave

Ralph Lauren vs T.M.Lewin:Which is more popular?

In September 2026, Ralph Lauren had more branded searches than T.M.Lewin among men’s shirt brands worldwide. Ralph Lauren had about 176,000 branded searches, while T.M.Lewin had 60,500. Ralph Lauren made up 10.2% of all men’s shirt brand searches we track, and T.M.Lewin accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, Ralph Lauren appeared in three of the five answers and T.M.Lewin in none.

Among men’s shirt brands worldwide in September 2026

Who do people search for more?

Ralph Lauren, about 3 searches for every 1 for T.M.Lewin

Ralph Lauren 176K searchesT.M.Lewin 60.5K searches

Who does AI mention more?

Ralph Lauren, mentioned in 3 of 5 answers, T.M.Lewin in 0

Ralph Lauren in 3 of 5T.M.Lewin in 0 of 5

Who does AI recommend more?

Ralph Lauren, the only one of the two named

Ralph Lauren first in 2T.M.Lewin never named

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Top men’s shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ralph Lauren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. T.M.Lewin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Charles Tyrwhitt2nd
  3. Ralph Lauren3rd
  4. Brooks Brothers4th
  5. Mizzen+Main5th
  6. Eton6th
  7. Van Heusen–
  8. UNTUCKit–
  9. Proper Cloth–
  10. T.M.Lewin–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about men’s shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Ralph Lauren or T.M.Lewin more popular in search?

This chart shows how often people search Google for Ralph Lauren and T.M.Lewin by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.

Ralph Lauren and T.M.Lewin among men’s shirt brands worldwide, by month

Share of searches by month for Ralph Lauren, T.M.Lewin. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittVan HeusenRalph LaurenUNTUCKitProper ClothT.M.LewinBrooks BrothersMizzen+MainUniqloEtonTwilloryMinistry of Supply
Oct 202543.2%19.3%13.2%5.8%3.9%3.2%2.6%2.6%1.9%2.1%1.4%0.78%
Nov 202543.4%19.4%10.8%7.1%3.9%3.9%2.1%3.1%1.6%2.1%1.7%0.64%
Dec 202539.4%21.6%10.3%9.7%3.5%3.5%2.9%3.5%1.8%1.9%1.3%0.58%
Jan 202638.4%25.7%11.7%5.2%4.2%4.2%2.3%2.5%1.9%1.9%1.3%0.69%
Feb 202643.2%19.3%11.2%4.8%4.8%3.9%2.6%2.9%2.4%2.6%1.7%0.64%
Mar 202637.3%16.7%24.1%4.1%4.1%2.7%2.2%2.5%1.8%2.2%1.5%0.67%
Apr 202638.3%14%21.7%5.1%5.1%3.4%2.3%3.1%2.4%2.3%1.5%0.56%
May 202646.3%13.8%12.1%6.2%5.1%3.4%2.8%3.1%2.3%2.8%1.5%0.68%
Jun 202646.6%17%10.4%6.2%4.2%3.4%2.8%2.9%2.1%2.3%1.5%0.46%
Jul 202642.1%28.2%9.4%3.8%3.1%3.1%2.5%2.3%1.9%1.7%1.4%0.41%
Aug 202647.4%17.3%10.6%4.3%4.3%4.3%2.8%2.6%2.2%1.9%1.9%0.47%
Sep 202647.8%17.5%10.2%5.3%4.3%3.5%2.9%2.6%2.2%1.6%1.6%0.47%

How has the Ralph Lauren and T.M.Lewin comparison changed over the last 12 months?

3 findings
  • Ralph Lauren was ahead of T.M.Lewin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide moved from 13.2% to 10.2%, and its estimated monthly branded searches moved from 206K to 176K.
  • Across the 12 months ending September 2026, T.M.Lewin’s share of searches among men’s shirt brands worldwide moved from 3.2% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for men’s shirt brands worldwide in September 2026?

3 changes

  1. In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.

  2. In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for Ralph Lauren worldwide fell 14.6% over 12 measured months, from 206K to 176K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ralph Lauren’s and T.M.Lewin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ralph Lauren

2 branded search terms

  • polo ralph lauren shirts
  • ralph lauren shirts

T.M.Lewin

1 branded search term

  • tm lewin

How the Brand Demand Index is measured

Other head-to-heads among men’s shirt brands

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