Kangol vs Stetson:Which is more popular by branded search?
In August 2026, Stetson had more branded searches than Kangol among hats worldwide. Stetson was estimated to have 201K branded searches compared to Kangol’s 110K, and held a 22.6% Share of Search versus Kangol’s 12.4%. These are worldwide searches for English-language branded terms.
Follow Kangol vs Stetson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kangol or Stetson?
Compare the hats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stetson, Kangol. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Mitchell & Ness | Stetson | Kangol | Flexfit | Borsalino |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 28% | 18.8% | 15.4% | 2.1% | 1.4% |
| Nov 2025 | 31.1% | 31.1% | 20.8% | 13.9% | 1.9% | 1.2% |
| Dec 2025 | 33.1% | 27.1% | 22.2% | 14.9% | 1.6% | 1.1% |
| Jan 2026 | 33% | 26.9% | 22% | 14.8% | 2% | 1.3% |
| Feb 2026 | 32.8% | 26.8% | 22% | 14.7% | 2.4% | 1.3% |
| Mar 2026 | 32.8% | 26.8% | 21.9% | 14.7% | 2.4% | 1.3% |
| Apr 2026 | 32.8% | 26.8% | 21.9% | 14.7% | 2.4% | 1.3% |
| May 2026 | 38.4% | 25.6% | 21% | 11.5% | 2.3% | 1.3% |
| Jun 2026 | 34.7% | 23.2% | 28.4% | 10.4% | 2.1% | 1.1% |
| Jul 2026 | 33.9% | 27.7% | 22.6% | 12.4% | 2% | 1.4% |
| Aug 2026 | 33.9% | 27.7% | 22.6% | 12.4% | 2% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kangol and Stetson comparison changed over the last 12 months?
3 findings
- Stetson was ahead of Kangol in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kangol’s estimated Share of Search among hats worldwide moved from 15.4% to 12.4%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among hats worldwide moved from 18.8% to 22.6%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for hats worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Kangol’s and Stetson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.