Aritzia vs Canada Goose:Which is searched more?
In September 2026, Aritzia had more branded searches than Canada Goose among coats worldwide. Aritzia had about 4.1 million branded searches, while Canada Goose had 1 million. Aritzia made up 23.4% of all coat searches we track, and Canada Goose accounted for 5.7%. These are worldwide searches for English-language branded terms.
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Is Aritzia or Canada Goose more popular in search?
Compare the coats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aritzia, Canada Goose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aritzia | The North Face | Patagonia | Burberry | Barbour | Canada Goose | Moncler | Max Mara | Quince | Mackage | Woolrich |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 28.2% | 17.2% | 9.4% | 7.7% | 7.7% | 7.7% | 3.5% | 1.1% | 0.25% | 0.08% |
| Nov 2025 | 21.2% | 31.6% | 14.2% | 7.8% | 5.2% | 9.5% | 6.4% | 2.8% | 0.97% | 0.31% | 0.08% |
| Dec 2025 | 17.2% | 31.2% | 14% | 9.4% | 6.3% | 9.4% | 7.7% | 2.8% | 1.4% | 0.46% | 0.08% |
| Jan 2026 | 16.8% | 30.5% | 16.8% | 9.2% | 5% | 9.2% | 7.5% | 3.4% | 1.3% | 0.3% | 0.07% |
| Feb 2026 | 16.1% | 29.2% | 19.7% | 10.7% | 4.8% | 7.2% | 7.2% | 3.2% | 1.6% | 0.24% | 0.06% |
| Mar 2026 | 21% | 23.5% | 21% | 11.5% | 6.3% | 5.2% | 5.2% | 4.2% | 2% | 0.09% | 0.04% |
| Apr 2026 | 24.7% | 20.1% | 20.2% | 13.5% | 6.1% | 4.1% | 5% | 4.1% | 2.3% | 0.06% | 0.03% |
| May 2026 | 23.8% | 23.6% | 19.4% | 13% | 4.8% | 3.9% | 4.8% | 3.9% | 2.7% | 0.05% | 0.03% |
| Jun 2026 | 26.5% | 21.5% | 21.7% | 11.9% | 3.6% | 3.6% | 4.4% | 4.4% | 2.5% | 0.06% | 0.03% |
| Jul 2026 | 25.3% | 25.1% | 20.7% | 11.3% | 3.4% | 3.4% | 4.1% | 4.1% | 2.4% | 0.11% | 0.03% |
| Aug 2026 | 22.3% | 24.4% | 18.2% | 12.2% | 5.5% | 5.5% | 5.5% | 3.7% | 2.6% | 0.18% | 0.04% |
| Sep 2026 | 23.4% | 23.3% | 15.7% | 12.8% | 7% | 5.7% | 5.7% | 3.8% | 2.2% | 0.28% | 0.07% |
How has the Aritzia and Canada Goose comparison changed over the last 12 months?
3 findings
- Aritzia was ahead of Canada Goose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aritzia’s share of searches among coats worldwide moved from 17.2% to 23.4%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Canada Goose’s share of searches among coats worldwide moved from 7.7% to 5.7%, and its estimated monthly branded searches moved from 1.8M to 1M.
How did search popularity change for coats worldwide in September 2026?
2 changes
In September 2026, Aritzia overtook The North Face to become the leader among coats worldwide, with 23.4% of the searches.
Estimated monthly branded searches for Canada Goose worldwide fell 45.4% over 12 measured months, from 1.8M to 1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aritzia’s and Canada Goose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aritzia
1 branded search term
- aritzia
Canada Goose
1 branded search term
- canada goose
Other head-to-heads among coats
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