How popular isWest Elm in search?
In August 2026, there were an estimated 1.2M branded searches for West Elm worldwide which held steady over the last 11 months. West Elm holds 73.3% estimated Share of Search among rug brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- West Elm73.3%
Rugs USA24.2%- Nordic Knots1.1%
Miss Amara0.89%- Beni Rugs0.4%
- Rug Culture0.14%
Follow West Elm and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which rug brands compete with West Elm?
Share of Search by month for West Elm, Rugs USA. The figures are in the table below the chart.
View monthly share of search table
| Month | West Elm | Rugs USA | Nordic Knots | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 20.8% | 0.62% | 1.4% | 0.62% | 0.12% |
| Nov 2025 | 80.1% | 17.7% | 0.53% | 1.2% | 0.43% | 0.08% |
| Dec 2025 | 76.9% | 20.9% | 0.62% | 0.93% | 0.51% | 0.1% |
| Jan 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.49% | 0.11% |
| Feb 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.48% | 0.12% |
| Mar 2026 | 73% | 24.2% | 1.1% | 1.1% | 0.48% | 0.14% |
| Apr 2026 | 73.2% | 24.3% | 0.89% | 1.1% | 0.4% | 0.14% |
| May 2026 | 73.5% | 24.3% | 0.89% | 0.89% | 0.33% | 0.11% |
| Jun 2026 | 72.8% | 24.1% | 1.1% | 1.3% | 0.48% | 0.17% |
| Jul 2026 | 69.4% | 28% | 1% | 1% | 0.37% | 0.17% |
| Aug 2026 | 73.3% | 24.2% | 1.1% | 0.89% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.3% | 1.2M | +22% | +3.9 points | |
| 2, held 2nd | 24.2% | 403K | -0.16% | -3.8 points | |
| 3, moved from 4th to 3rd | 1.1% | 18.1K | +22.3% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.89% | 14.8K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.4% | 6.6K | +22.2% | 0 points | |
| 6, held 6th | 0.14% | 2.4K | 0% | 0 points |
1.West Elm
73.3%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.9 points.
2.
Rugs USA24.2%
Held 2nd. 403K estimated branded searches, -0.16% vs prior month. Share -3.8 points.
1.1%
Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.89%
Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.4%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.14%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between West Elm and its closest rivals
How has branded search demand for West Elm changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for West Elm worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide decreased from 76.5% to 73.3%.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide peaked at 80.1% in November 2025 and was lowest at 69.4% in July 2026.
How did search popularity change for rug brands worldwide in August 2026?
6 changes
In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 69.4% to 73.3%.
In August 2026, Rugs USA lost estimated Share of Search among rug brands worldwide, from 28% to 24.2%.
In August 2026, Nordic Knots rose from 4th to 3rd among rug brands worldwide.
In August 2026, Miss Amara fell from 3rd to 4th among rug brands worldwide.
Estimated monthly branded searches for Rug Culture worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How is West Elm measured?
Brandwave collects information about searches that people make online using West Elm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- west elm
Do you work for West Elm? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is West Elm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.