Nordic Knots vs West Elm:Which is more popular by branded search?

Name: Nordic Knots vs West Elm: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, West Elm had more branded searches than Nordic Knots among rug brands worldwide. West Elm was estimated to have 1.2M branded searches compared to Nordic Knots’ 18.1K, and held a 73.3% Share of Search versus Nordic Knots’ 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among rug brands worldwide in August 2026Which is more popular in search, Nordic Knots or West Elm?

Nordic Knots1.1%18.1K searches

vs

West Elm73.3%1.2M searches

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Which is more popular in search, Nordic Knots or West Elm?

Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nordic Knots and West Elm among rug brands worldwide, by month

Month	West Elm	Rugs USA	Nordic Knots	Miss Amara	Beni Rugs	Rug Culture
Oct 2025	76.5%	20.8%	0.62%	1.4%	0.62%	0.12%
Nov 2025	80.1%	17.7%	0.53%	1.2%	0.43%	0.08%
Dec 2025	76.9%	20.9%	0.62%	0.93%	0.51%	0.1%
Jan 2026	73.4%	24.3%	0.89%	0.89%	0.49%	0.11%
Feb 2026	73.4%	24.3%	0.89%	0.89%	0.48%	0.12%
Mar 2026	73%	24.2%	1.1%	1.1%	0.48%	0.14%
Apr 2026	73.2%	24.3%	0.89%	1.1%	0.4%	0.14%
May 2026	73.5%	24.3%	0.89%	0.89%	0.33%	0.11%
Jun 2026	72.8%	24.1%	1.1%	1.3%	0.48%	0.17%
Jul 2026	69.4%	28%	1%	1%	0.37%	0.17%
Aug 2026	73.3%	24.2%	1.1%	0.89%	0.4%	0.14%
Sep 2026	—	—	—	—	—	—

How has the Nordic Knots and West Elm comparison changed over the last 12 months?

3 findings

West Elm was ahead of Nordic Knots in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide moved from 0.62% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide moved from 76.5% to 73.3%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for rug brands worldwide in August 2026?

2 changes

In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 69.4% to 73.3%.
In August 2026, Nordic Knots rose from 4th to 3rd among rug brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Nordic Knots’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.