Miss Amara vs West Elm:Which is searched more?
In August 2026, West Elm had more branded searches than Miss Amara among rug brands worldwide. West Elm was estimated to have 1.2M branded searches compared to Miss Amara’s 14.8K, and held a 69.5% Share of Search versus Miss Amara’s 0.84%. These are worldwide searches for English-language branded terms.
Follow Miss Amara vs West Elm and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Miss Amara or West Elm?
Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for West Elm, Miss Amara. The figures are in the table below the chart.
View monthly share of search table
| Month | West Elm | Miss Amara |
|---|---|---|
| Oct 2025 | 73.1% | 1.3% |
| Nov 2025 | 77.1% | 1.1% |
| Dec 2025 | 74.1% | 0.9% |
| Jan 2026 | 70.2% | 0.85% |
| Feb 2026 | 69.6% | 0.84% |
| Mar 2026 | 69.3% | 1% |
| Apr 2026 | 69.5% | 1% |
| May 2026 | 70.4% | 0.85% |
| Jun 2026 | 69.7% | 1.3% |
| Jul 2026 | 66% | 0.98% |
| Aug 2026 | 69.5% | 0.84% |
| Sep 2026 | — | — |
How has the Miss Amara and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Miss Amara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miss Amara’s estimated Share of Search among rug brands worldwide moved from 1.3% to 0.84%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide moved from 73.1% to 69.5%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for rug brands worldwide in August 2026?
2 changes
In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 66% to 69.5%.
Estimated monthly branded searches for Miss Amara worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Miss Amara’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miss Amara
1 branded search term
- miss amara
West Elm
1 branded search term
- west elm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.