Brandwave

Society6 vs West Elm:Which is more popular?

In September 2026, West Elm had more branded searches than Society6 among cushion brands worldwide. West Elm had about 1.2 million branded searches, while Society6 had 60,500. West Elm made up 1.9% of all cushion brand searches we track, and Society6 accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about cushion brands, West Elm appeared in two of the five answers and Society6 in none.

Among cushion brands worldwide in September 2026

Who do people search for more?

West Elm, about 20 searches for every 1 for Society6

West Elm 1.2M searchesSociety6 60.5K searches

Who does AI mention more?

West Elm, mentioned in 2 of 5 answers, Society6 in 0

West Elm in 2 of 5Society6 in 0 of 5

Who does AI recommend more?

West Elm, the only one of the two named

West Elm first in 2Society6 never named

Follow Society6 vs West Elm and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cushion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, West Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Society6 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. West Elm2nd
  3. IKEA3rd
  4. Muji4th
  5. Zara Home–
  6. H&M Home–
  7. Society6–
  8. Amara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cushion brands

5 answers

  • Asked ChatGPT

    “Which cushion brand should I buy?”

    1. Asked ChatGPT

      “What are the best cushion brands?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    2. Asked ChatGPT

      “What's the best cushion brand for living room seating?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    3. Searched Google, AI Overview

      “decorative cushions”

      1. 1IKEA

    4. Searched Google, AI Overview

      “soft cushions”

      1. 1Muji
      2. 2IKEA

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Society6 or West Elm more popular in search?

    This chart shows how often people search Google for Society6 and West Elm by name. Each line represents a brand's share of searches for all eight cushion brands we track, month by month, from English-language searches worldwide.

    Society6 and West Elm among cushion brands worldwide, by month

    Share of searches by month for West Elm, Society6. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIKEAZara HomePottery BarnH&M HomeWest ElmSociety6MujiAmara
    Oct 202586.9%5.2%3.5%2.3%1.9%0.12%0.03%<0.01%
    Nov 202582.1%7.4%4.9%2.7%2.7%0.13%0.03%<0.01%
    Dec 202585.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Jan 202685.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Feb 202686.2%5.2%4.2%2.3%1.9%0.11%0.03%<0.01%
    Mar 202686.2%5.2%4.2%2.3%1.9%0.14%0.05%<0.01%
    Apr 202687%5.2%3.5%2.1%1.9%0.12%0.04%<0.01%
    May 202686.7%5.2%3.5%2.1%2.3%0.12%0.04%<0.01%
    Jun 202687.2%5.3%3.5%1.9%1.9%0.12%0.03%<0.01%
    Jul 202685.4%6.3%4.2%2.1%1.9%0.11%0.04%<0.01%
    Aug 202687%5.2%3.5%2.1%1.9%0.12%0.03%<0.01%
    Sep 202686.9%5.2%3.5%2.3%1.9%0.09%0.03%<0.01%

    How has the Society6 and West Elm comparison changed over the last 12 months?

    3 findings
    • West Elm was ahead of Society6 in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Society6’s share of searches among cushion brands worldwide moved from 0.12% to 0.09%, and its estimated monthly branded searches moved from 74K to 60.5K.
    • Across the 12 months ending September 2026, West Elm’s share of searches among cushion brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 1.2M.

    How did search popularity change for cushion brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Society6’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Society6

    1 branded search term

    • society6

    West Elm

    1 branded search term

    • west elm

    How the Brand Demand Index is measured

    Other head-to-heads among cushion brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free