How popular isZara Home in search?
In August 2026, there were an estimated 3.4M branded searches for Zara Home worldwide which held steady over the last 11 months. Zara Home holds 5.6% estimated Share of Search among cushion brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cushion brands compete with Zara Home?
Share of Search by month for IKEA, Zara Home. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Zara Home | H&M Home | Society6 | Muji | Amara |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.9% | 5.6% | 1.4% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 90.1% | 8.1% | 1.6% | 0.15% | 0.04% | <0.01% |
| Dec 2025 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Jan 2026 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Feb 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Mar 2026 | 92.8% | 5.6% | 1.4% | 0.15% | 0.06% | <0.01% |
| Apr 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| May 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| Jun 2026 | 93.1% | 5.6% | 1.1% | 0.12% | 0.04% | <0.01% |
| Jul 2026 | 91.7% | 6.8% | 1.4% | 0.12% | 0.04% | <0.01% |
| Aug 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.9% | 55.6M | +22.2% | +1.1 points | |
| 2, held 2nd | 5.6% | 3.4M | 0% | -1.2 points | |
| 3, held 3rd | 1.4% | 823K | +22.3% | 0 points | |
| 4, held 4th | 0.12% | 74K | +22.3% | 0 points | |
| 5, held 5th | 0.04% | 22.2K | 0% | 0 points | |
| 6, held 6th | <0.01% | 720 | 0% | 0 points |
1.
IKEA92.9%
Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.6%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.H&M Home
1.4%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share 0 points.
4.
Society60.12%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.Muji
0.04%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.Amara
<0.01%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zara Home and its closest rivals
How has branded search demand for Zara Home changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zara Home worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Zara Home’s estimated Share of Search among cushion brands worldwide peaked at 8.1% in November 2025 and was lowest at 5.6% in March 2026.
How did search popularity change for cushion brands worldwide in August 2026?
4 changes
In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.
In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.
Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How is Zara Home measured?
Brandwave collects information about searches that people make online using Zara Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zara home
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Is Zara Home your brand?
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