Mitre 10 vs Pottery Barn:Which is searched more?
In September 2026, Pottery Barn had more branded searches than Mitre 10 among outdoor furniture brands worldwide. Pottery Barn had about 2.2 million branded searches, while Mitre 10 had 673,000. Pottery Barn made up 29.1% of all outdoor furniture brand searches we track, and Mitre 10 accounted for 8.7%. These are worldwide searches for English-language branded terms.
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Is Mitre 10 or Pottery Barn more popular in search?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pottery Barn, Mitre 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
How has the Mitre 10 and Pottery Barn comparison changed over the last 12 months?
3 findings
- Pottery Barn was ahead of Mitre 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands worldwide moved from 9.4% to 8.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among outdoor furniture brands worldwide moved from 25.6% to 29.1%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%.
In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mitre 10’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitre 10
1 branded search term
- mitre 10
Pottery Barn
1 branded search term
- pottery barn
Other head-to-heads among outdoor furniture brands
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