Freedom Furniture vs Mitre 10:Which is searched more?
In September 2026, Mitre 10 had more branded searches than Freedom Furniture among outdoor furniture brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to Freedom Furniture’s 165K, and held a 13.2% Share of Search versus Freedom Furniture’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freedom Furniture or Mitre 10?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitre 10, Freedom Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Keter | Hartman | Sunbrella | Kettler |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 13.3% | 3.2% | 0.98% | 0.8% | 0.44% | 0.53% |
| Nov 2025 | 80.3% | 13.2% | 4% | 0.97% | 0.65% | 0.36% | 0.53% |
| Dec 2025 | 81.6% | 13.3% | 2.7% | 0.66% | 0.99% | 0.24% | 0.44% |
| Jan 2026 | 80.4% | 13.2% | 3.2% | 0.97% | 1.2% | 0.36% | 0.65% |
| Feb 2026 | 80.7% | 13.3% | 2.7% | 1.2% | 0.98% | 0.53% | 0.65% |
| Mar 2026 | 79.3% | 13% | 3.2% | 1.8% | 1.2% | 0.78% | 0.78% |
| Apr 2026 | 79% | 13% | 3.2% | 2.1% | 0.96% | 0.96% | 0.78% |
| May 2026 | 74.6% | 15% | 4.5% | 2.4% | 1.1% | 1.3% | 1.1% |
| Jun 2026 | 77.2% | 12.7% | 4.6% | 2.1% | 1.1% | 1.4% | 0.93% |
| Jul 2026 | 78.3% | 12.9% | 3.9% | 1.7% | 1.2% | 1.2% | 0.95% |
| Aug 2026 | 76.4% | 15.3% | 3.8% | 1.7% | 1.1% | 0.92% | 0.75% |
| Sep 2026 | 80.2% | 13.2% | 3.2% | 1.5% | 0.79% | 0.65% | 0.53% |
How has the Freedom Furniture and Mitre 10 comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of Freedom Furniture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide moved from 13.3% to 13.2%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
In September 2026, Mitre 10 lost estimated Share of Search among outdoor furniture brands worldwide, from 15.3% to 13.2%.
In September 2026, Freedom Furniture lost estimated Share of Search among outdoor furniture brands worldwide, from 3.8% to 3.2%.
Other head-to-heads among outdoor furniture brands
How each brand is measured
Brandwave collects information about searches that people make online using Freedom Furniture’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freedom Furniture
1 branded search term
- freedom furniture
Mitre 10
1 branded search term
- mitre 10
Put your own brand in this comparison
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