Beni Rugs vs Safavieh:Which is more popular?
In September 2026, Safavieh had more branded searches than Beni Rugs among rug brands worldwide. Safavieh had about 33,100 branded searches, while Beni Rugs had 6,600. Safavieh made up 0.75% of all rug brand searches we track, and Beni Rugs accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about rug brands, Safavieh appeared in three of the five answers and Beni Rugs in none.
Who do people search for more?
Safavieh, about 5 searches for every 1 for Beni Rugs
Who does AI mention more?
Safavieh, mentioned in 3 of 5 answers, Beni Rugs in 0
Who does AI recommend more?
Safavieh, the only one of the two named
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Top rug brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Safavieh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beni Rugs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Loloi1st
Ruggable2nd
Revival3rd- Safavieh4th
Pottery Barn5th
Rugs USA6th
West Elm7th
Nordic Knots7th
Miss Amara–
Beni Rugs–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug brands
5 answers
Asked ChatGPT
“Which rug brand should I buy?”
Asked ChatGPT
“What are the best rug brands?”
Asked ChatGPT
“What's the best rug brand for living room floor?”
Searched Google, AI Overview
“living room rug”
Searched Google, AI Overview
“rug brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beni Rugs or Safavieh more popular in search?
This chart shows how often people search Google for Beni Rugs and Safavieh by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Safavieh, Beni Rugs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn | West Elm | Ruggable | Rugs USA | Nordic Knots | Revival | Safavieh | Loloi | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 27.7% | 12.5% | 3.7% | 1.9% | 1.4% | 0.75% | 0.34% | 0.5% | 0.22% | 0.04% |
| Nov 2025 | 52.9% | 28.9% | 10.6% | 3.2% | 1.6% | 1.4% | 0.52% | 0.23% | 0.43% | 0.16% | 0.03% |
| Dec 2025 | 56.4% | 25.1% | 11.3% | 3.4% | 1.4% | 1% | 0.56% | 0.3% | 0.3% | 0.17% | 0.03% |
| Jan 2026 | 55.5% | 24.7% | 11.1% | 4.1% | 1.8% | 1.2% | 0.67% | 0.3% | 0.3% | 0.16% | 0.04% |
| Feb 2026 | 55.3% | 24.7% | 11.1% | 4.1% | 2.1% | 1.2% | 0.67% | 0.37% | 0.3% | 0.16% | 0.04% |
| Mar 2026 | 55% | 24.5% | 11% | 4% | 2.2% | 1.5% | 0.81% | 0.36% | 0.36% | 0.16% | 0.05% |
| Apr 2026 | 50% | 27.3% | 12.3% | 4.5% | 2.4% | 1.7% | 0.9% | 0.4% | 0.4% | 0.15% | 0.05% |
| May 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 2.3% | 1.5% | 0.84% | 0.38% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 50.2% | 27.4% | 12.3% | 4.5% | 2.1% | 1.4% | 0.91% | 0.5% | 0.5% | 0.18% | 0.07% |
| Jul 2026 | 54.4% | 24.3% | 10.9% | 4.9% | 2.2% | 1.5% | 0.8% | 0.44% | 0.36% | 0.13% | 0.06% |
| Aug 2026 | 51.2% | 27.9% | 10.3% | 4.6% | 2.5% | 1.7% | 0.93% | 0.41% | 0.34% | 0.15% | 0.05% |
| Sep 2026 | 51.1% | 27.8% | 10.3% | 4.6% | 2.8% | 1.7% | 0.75% | 0.41% | 0.34% | 0.15% | 0.04% |
How has the Beni Rugs and Safavieh comparison changed over the last 12 months?
3 findings
- Safavieh was ahead of Beni Rugs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beni Rugs’ share of searches among rug brands worldwide moved from 0.22% to 0.15%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for rug brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beni Rugs’ and Safavieh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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