Rugs USA vs West Elm:Which is searched more?
In September 2026, West Elm had more branded searches than Rugs USA among rug brands worldwide. West Elm had about 1.2 million branded searches, while Rugs USA had 201,000. West Elm made up 27.8% of all rug brand searches we track, and Rugs USA accounted for 4.6%. These are worldwide searches for English-language branded terms.
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Is Rugs USA or West Elm more popular in search?
Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for West Elm, Rugs USA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn | West Elm | Ruggable | Rugs USA | Nordic Knots | Revival | Safavieh | Loloi | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 27.7% | 12.5% | 3.7% | 1.9% | 1.4% | 0.75% | 0.34% | 0.5% | 0.22% | 0.04% |
| Nov 2025 | 52.9% | 28.9% | 10.6% | 3.2% | 1.6% | 1.4% | 0.52% | 0.23% | 0.43% | 0.16% | 0.03% |
| Dec 2025 | 56.4% | 25.1% | 11.3% | 3.4% | 1.4% | 1% | 0.56% | 0.3% | 0.3% | 0.17% | 0.03% |
| Jan 2026 | 55.5% | 24.7% | 11.1% | 4.1% | 1.8% | 1.2% | 0.67% | 0.3% | 0.3% | 0.16% | 0.04% |
| Feb 2026 | 55.3% | 24.7% | 11.1% | 4.1% | 2.1% | 1.2% | 0.67% | 0.37% | 0.3% | 0.16% | 0.04% |
| Mar 2026 | 55% | 24.5% | 11% | 4% | 2.2% | 1.5% | 0.81% | 0.36% | 0.36% | 0.16% | 0.05% |
| Apr 2026 | 50% | 27.3% | 12.3% | 4.5% | 2.4% | 1.7% | 0.9% | 0.4% | 0.4% | 0.15% | 0.05% |
| May 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 2.3% | 1.5% | 0.84% | 0.38% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 50.2% | 27.4% | 12.3% | 4.5% | 2.1% | 1.4% | 0.91% | 0.5% | 0.5% | 0.18% | 0.07% |
| Jul 2026 | 54.4% | 24.3% | 10.9% | 4.9% | 2.2% | 1.5% | 0.8% | 0.44% | 0.36% | 0.13% | 0.06% |
| Aug 2026 | 51.2% | 27.9% | 10.3% | 4.6% | 2.5% | 1.7% | 0.93% | 0.41% | 0.34% | 0.15% | 0.05% |
| Sep 2026 | 51.1% | 27.8% | 10.3% | 4.6% | 2.8% | 1.7% | 0.75% | 0.41% | 0.34% | 0.15% | 0.04% |
How has the Rugs USA and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Rugs USA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rugs USA’s share of searches among rug brands worldwide moved from 3.7% to 4.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, West Elm’s share of searches among rug brands worldwide moved from 27.7% to 27.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for rug brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Rugs USA worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rugs USA’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rug brands
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Pottery Barn vs Nordic Knots: compare search popularity- West Elm vs Ruggable: compare search popularity
- West Elm vs Nordic Knots: compare search popularity
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