Ruggable vs West Elm:Which is more popular?
In September 2026, West Elm had more branded searches than Ruggable among rug brands worldwide. West Elm had about 1.2 million branded searches, while Ruggable had 450,000. West Elm made up 27.8% of all rug brand searches we track, and Ruggable accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about rug brands, Ruggable appeared in four of the five answers and West Elm in one. Ruggable was mentioned before West Elm in every answer.
Who do people search for more?
West Elm, about 3 searches for every 1 for Ruggable
Who does AI mention more?
Ruggable, mentioned in 4 of 5 answers, West Elm in 1
Who does AI recommend more?
Ruggable, named ahead of West Elm in every answer
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Top rug brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. West Elm was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruggable was listed before West Elm in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Loloi1st
- Ruggable2nd
Revival3rd- Safavieh4th
Pottery Barn5th
Rugs USA6th- West Elm7th
Nordic Knots7th
Miss Amara–
Beni Rugs–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug brands
5 answers
Asked ChatGPT
“Which rug brand should I buy?”
Asked ChatGPT
“What are the best rug brands?”
Asked ChatGPT
“What's the best rug brand for living room floor?”
Searched Google, AI Overview
“living room rug”
Searched Google, AI Overview
“rug brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ruggable or West Elm more popular in search?
This chart shows how often people search Google for Ruggable and West Elm by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.
Share of searches by month for West Elm, Ruggable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn | West Elm | Ruggable | Rugs USA | Nordic Knots | Revival | Safavieh | Loloi | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 27.7% | 12.5% | 3.7% | 1.9% | 1.4% | 0.75% | 0.34% | 0.5% | 0.22% | 0.04% |
| Nov 2025 | 52.9% | 28.9% | 10.6% | 3.2% | 1.6% | 1.4% | 0.52% | 0.23% | 0.43% | 0.16% | 0.03% |
| Dec 2025 | 56.4% | 25.1% | 11.3% | 3.4% | 1.4% | 1% | 0.56% | 0.3% | 0.3% | 0.17% | 0.03% |
| Jan 2026 | 55.5% | 24.7% | 11.1% | 4.1% | 1.8% | 1.2% | 0.67% | 0.3% | 0.3% | 0.16% | 0.04% |
| Feb 2026 | 55.3% | 24.7% | 11.1% | 4.1% | 2.1% | 1.2% | 0.67% | 0.37% | 0.3% | 0.16% | 0.04% |
| Mar 2026 | 55% | 24.5% | 11% | 4% | 2.2% | 1.5% | 0.81% | 0.36% | 0.36% | 0.16% | 0.05% |
| Apr 2026 | 50% | 27.3% | 12.3% | 4.5% | 2.4% | 1.7% | 0.9% | 0.4% | 0.4% | 0.15% | 0.05% |
| May 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 2.3% | 1.5% | 0.84% | 0.38% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 50.2% | 27.4% | 12.3% | 4.5% | 2.1% | 1.4% | 0.91% | 0.5% | 0.5% | 0.18% | 0.07% |
| Jul 2026 | 54.4% | 24.3% | 10.9% | 4.9% | 2.2% | 1.5% | 0.8% | 0.44% | 0.36% | 0.13% | 0.06% |
| Aug 2026 | 51.2% | 27.9% | 10.3% | 4.6% | 2.5% | 1.7% | 0.93% | 0.41% | 0.34% | 0.15% | 0.05% |
| Sep 2026 | 51.1% | 27.8% | 10.3% | 4.6% | 2.8% | 1.7% | 0.75% | 0.41% | 0.34% | 0.15% | 0.04% |
How has the Ruggable and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Ruggable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ruggable’s share of searches among rug brands worldwide moved from 12.5% to 10.3%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, West Elm’s share of searches among rug brands worldwide moved from 27.7% to 27.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for rug brands worldwide in September 2026?
1 change
Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ruggable’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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