Brandwave

Pottery Barn vs Ruggable:Which is more popular?

In September 2026, Pottery Barn had more branded searches than Ruggable among rug brands worldwide. Pottery Barn had about 2.2 million branded searches, while Ruggable had 450,000. Pottery Barn made up 51.1% of all rug brand searches we track, and Ruggable accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about rug brands, Ruggable appeared in four of the five answers and Pottery Barn in two. Ruggable was mentioned before Pottery Barn in every answer.

Among rug brands worldwide in September 2026

Who do people search for more?

Pottery Barn, about 5 searches for every 1 for Ruggable

Pottery Barn 2.2M searchesRuggable 450K searches

Who does AI mention more?

Ruggable, mentioned in 4 of 5 answers, Pottery Barn in 2

Ruggable in 4 of 5Pottery Barn in 2 of 5

Who does AI recommend more?

Ruggable, named ahead of Pottery Barn in every answer

Ruggable first in 4Pottery Barn never first

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Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruggable was listed before Pottery Barn in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Pottery Barn or Ruggable more popular in search?

This chart shows how often people search Google for Pottery Barn and Ruggable by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.

Pottery Barn and Ruggable among rug brands worldwide, by month

Share of searches by month for Pottery Barn, Ruggable. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

How has the Pottery Barn and Ruggable comparison changed over the last 12 months?

3 findings
  • Pottery Barn was ahead of Ruggable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pottery Barn’s share of searches among rug brands worldwide moved from 50.9% to 51.1%, and its estimated monthly branded searches held steady at 2.2M.
  • Across the 12 months ending September 2026, Ruggable’s share of searches among rug brands worldwide moved from 12.5% to 10.3%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for rug brands worldwide in September 2026?

1 change

  1. Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pottery Barn’s and Ruggable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pottery Barn

1 branded search term

  • pottery barn

Ruggable

1 branded search term

  • ruggable

How the Brand Demand Index is measured

Other head-to-heads among rug brands

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