Brandwave

Miss Amara vs Safavieh:Which is searched more?

In September 2026, Safavieh had more branded searches than Miss Amara among rug brands worldwide. Safavieh had about 33,100 branded searches, while Miss Amara had 14,800. Safavieh made up 0.75% of all rug brand searches we track, and Miss Amara accounted for 0.34%. These are worldwide searches for English-language branded terms.

Share of searches among rug brands worldwide in September 2026Is Miss Amara or Safavieh more popular in search?
Miss Amara0.34%14.8K searches
vs
Safavieh0.75%33.1K searches

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Is Miss Amara or Safavieh more popular in search?

Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miss Amara and Safavieh among rug brands worldwide, by month

Share of searches by month for Safavieh, Miss Amara. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

How has the Miss Amara and Safavieh comparison changed over the last 12 months?

3 findings
  • Safavieh was ahead of Miss Amara in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Miss Amara’s share of searches among rug brands worldwide moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for rug brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Miss Amara worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Miss Amara’s and Safavieh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miss Amara

1 branded search term

  • miss amara

Safavieh

1 branded search term

  • safavieh

How the Brand Demand Index is measured

Other head-to-heads among rug brands

Creator with pink hair and a pink jacket

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